All work
Hello Sunday
Sales in the second month of selling, +50% MoM
£12K+
Sales in month two
+50%
Sales, MoM
2.8
ROAS in May
Overview
Hello Sunday launched on Amazon UK with Toucan, aiming to accelerate brand growth, build early sales momentum and create a scalable, optimised foundation for the long term. Toucan delivered its Optimised Content Package, managed stock through a period of rapid growth on uncertain run rates, and ran a full-funnel Sponsored Ads strategy from launch.
Challenge
What stood in the way
- Launching a brand on Amazon UK from nothing and building momentum quickly.
- Creating a content foundation that could scale across the whole catalogue.
- Maintaining availability through rapid growth on uncertain run rates.
- Reaching consumers at every stage of the purchase journey from a standing start.
- Driving a high ROAS while spend was still finding its level.
Approach
What we did about it
- Delivering Toucan's Optimised Content Package: one set of listing imagery and A+ Content, replicated across the catalogue.
- Managing stock closely to hold availability through rapid growth and uncertain run rates.
- Running a full-funnel Sponsored Ads strategy and optimising continuously for ROAS and efficient spend.
Outcome
What changed
£12K+
Sales in month two
+50%
Sales, MoM
2.8
ROAS in May
1M+
Impressions in May
The launch delivered consistent monthly revenue and unit growth, passing £12,000 in sales in the second month of selling, up 50% month on month. Advertising reached a ROAS of 2.8 at a TACoS of 16.5% in May and drove over a million impressions in the same month, up 4,438% month on month, establishing real category presence within weeks of launch.
More results
