In-depth guides for your team.
25 papers on Amazon and TikTok Shop, from Prime Day planning to creative testing and AI-led discovery. Every one is here in full, no form to fill in.
How AI Assistants Are Changing Product Discovery and Shopping on Amazon and TikTok Shop
Discovery may begin on social platforms, evaluation increasingly happens through AI assistants, and the purchase still lands on a marketplace. What that three-way split means for brands on Amazon and TikTok Shop.
Creative Is the New Targeting: How Brands Win on Amazon in 2026
When every advertiser has the same bidding tools, the advantage moves to what happens after the click. Why creative is now the primary lever on conversion, TACOS and organic rank, and how to test it properly.
Turning 2026 Browsers into Buyers on Amazon and TikTok Shop
Traffic is abundant, attention is not, and conversion is the bottleneck. What actually converts on an Amazon product detail page, what converts on TikTok Shop, and why trust is the lever most brands underuse.
Beyond Prime Day 2026
Prime Day 2026 ran four days, order values softened and multi-order households rose. The 30 day post-Prime plan for turning that signal into a stronger Q3 and a better-prepared Q4.
Prime Day 2026 Playbook
Preparation, ads structure, real-time optimisation and creative that converts. What separates brands that scale efficiently through Prime Day from those that overspend for a temporary spike.
Unlocking Growth Through Optimisation-Led Creative
Ads drive traffic, creative drives conversion. The four principles behind optimisation-led creative, and what happens across the main image, listing imagery, A+ Content and the Brand Store when you apply them.
The Attention Economy: Winning Shoppers Before They Search
Amazon is no longer the starting point of the journey, it's the closing point. Why brands that only capture demand are fighting over a fixed pool, and how to generate it earlier instead.
Amazon's AI Shift: What Every Brand Needs to Know
Amazon has been quietly embedding AI across listings, search and advertising. Where it helps, where it flattens brands into sameness, and how to use the tools without handing over your identity.
Preparing for Prime Day 2025: The Big 4 Day Event
Prime Day stretched to four days. What that changes about planning, deals, media spend, creative and operations, plus how to use the event as a live rehearsal for Q4.
Beyond the Buy Box: Creative's Role in Driving Conversions
Winning the Buy Box used to be about price and fulfilment. Now creative sells. The Amazon creative stack, designing for scroll culture, and how to measure what your visuals are actually doing to conversion.
The Ultimate E-Com Partnership: Amazon and TikTok
TikTok creates demand, Amazon captures it. How the two platforms differ, why Amazon brands are best placed to win on TikTok Shop, and a four-step playbook for running them together.
Amazon Growth Tactics for Q2
Q2 bridges the post-holiday slowdown and the pre-Q4 ramp-up. The tactics that matter across conversion, advertising, inventory and external traffic, and what success actually looks like by the end of the quarter.
Optimising Your Ads Strategy
Early-year optimisation is the cheapest advantage on Amazon. Why budget efficiency and clean data favour January, the four trends shaping Amazon advertising in 2025, and the steps to take now.
The Power of Brand Storytelling
Features and price matter, but emotional connection is what differentiates. How to use A+ Content, Brand Stores, Sponsored Brands video and DSP to tell one coherent story across every Amazon touchpoint.
Preparing for the New Year
Q4 gets the attention, but Q1 sets the tone. Auditing Q4, planning inventory, launching campaigns while ad costs are low, and the four trends worth building around in 2025.
Ensuring Success in Q4
The month-by-month rundown of Q4, plus what to get right across inventory, advertising, promotions and listings. Includes a CPG brand that grew Q4 revenue past £900K with +270% YoY in November.
The Power of Festive Content
How holiday shoppers actually behave, what festive A+ Content, keywords and Brand Stores do for visibility, and the ads and promotions that convert peak season intent.
Recapping Amazon Prime Day 2024
A full read on Prime Day 2024 across the US and Europe: category and CPC movement, who actually shopped, DSP's growing role, and a Toucan client that grew ordered revenue 366% against normal days.
Preparing for Amazon Prime Day 2024
The full Prime Day planning timeline, the deal types and how they differ, and the advertising exposure, budget and bid moves that decide how the event goes for your brand.
Amazon Marketing Cloud (AMC): The Impact It Can Have For Brands
What AMC actually is, how custom audiences get built and activated, the three reasons brands see a step change from using it, and how AMC reporting differs from what Amazon DSP gives you as standard.
Stand Out, Sell More: Where Content Meets Commerce
Listing imagery, A+ Content and Brand Stores, with the numbers from real optimisation work: +63% ordered units, +53% conversion rate, and sales per visitor up 129% after a Brand Store relaunch.
Spring Into Success: Elevate Your Brand on Amazon This Easter
Seasonal imagery, stock, product offerings, engagement and visibility, plus the advertising timeline for Easter, Mother's Day and St Patrick's Day.
Unlocking the Power of Prime Video Ads
Prime Video advertising explained: the placements available, how targeting works, the audience data behind it, and why DSP access is what makes the inventory usable.
Amazon DSP: Your Brand in New Places
A working introduction to Amazon DSP: what programmatic buying actually is, every targeting option available, the ad formats, and what a full funnel activation did for one brand's paid and organic sales.
Sustainable Brands: Success on Amazon
How brands use Amazon Ads to meet demand for sustainability: the trends reshaping ad strategy, best practice for ad copy and creative, and the four audience types worth targeting.