Dominate your category on Amazon and TikTok
Toucan turns marketplace complexity into measurable revenue for consumer brands, through Amazon strategy, advertising, DSP, AMC and TikTok Shop activation.
Most agencies report on Amazon. Toucan runs it. The account, the ads, the creative and the data, as one system built to compound.
No TikTok Shop presence to a real revenue channel in a single quarter.
Toucan launched Twenty One Beauty on TikTok Shop from scratch, combining the founder's own audience with affiliate activation and review-style content built for the platform.
Read the Twenty One Beauty story- Page views
- Sales revenue
- Orders
- Affiliate revenue
Two platforms. One team that knows both.
Amazon
Account management, advertising, DSP, AMC and SEO for brands scaling on the world's largest marketplace.
TikTok Shop
Full-service activation for brands turning social attention into TikTok Shop revenue.
A system for compounding growth, not a checklist of services.
Diagnose
We audit your account, catalogue and ad spend against category benchmarks to find where revenue is being left on the table.
Activate
We launch the account, advertising and creative work in the sequence that compounds fastest, not everything at once.
Compound
We reinvest what's working, cut what isn't, and scale spend against the segments proving out the best return.
A closer look at the work behind the numbers.
Every account is a mix of strategy, activation and creative, and here's a small selection of what that's looked like recently.
Results our clients can put a number on.
Creative built to convert, not just to look good.
From main-image rebuilds to platform-native video, the creative work our Studios team produces across every touchpoint.
Stop the scroll
Product photography and infographics built to answer the objections that actually block a purchase.
Enhanced modules
Content built to lift conversion rate and cut returns across the listing.
Shoppable storefronts
Structured to move shoppers toward the best-margin, in-stock products, not a shelf for every SKU.
Narrative that sells
Long-form brand story that builds trust before a shopper ever reaches the buy box.
Built to the format
Display and video creative made for programmatic placements on and off Amazon.
Studio & lifestyle
Shot for the crop, the thumbnail and the screen it actually lands on.
Product in motion
Brand and product video built for on-listing, social and paid placements alike.
Native short-form
Content built for TikTok's own pacing and grammar, not a repurposed TVC.
Ready to see what Toucan could do with your account?
Book a strategy call and we'll show you where the revenue is being left on the table.
Questions, answered.
What does an Amazon agency do?
An Amazon agency runs the parts of the channel a brand doesn't have the time or specialist knowledge to run in-house: Seller or Vendor Central account management, catalogue and operations, Sponsored Ads and DSP advertising, listing content and creative, and the reporting that ties it together. The good ones treat those as one P&L rather than separate services, because on Amazon they fail together.
How much does an Amazon agency cost?
Most Amazon agencies charge a monthly retainer, a percentage of ad spend or managed revenue, or a hybrid of the two, and the fee scales with catalogue size, marketplaces covered and how much of the account they run. Toucan quotes against scope after looking at the account. The number worth comparing isn't the fee, it's the growth and recovered margin it's meant to pay for.
When is the right time to hire an Amazon agency?
Usually at one of three points: when Amazon has grown past what one person can run alongside another job, when ad spend is rising but incremental revenue isn't, or when you're entering a new marketplace where the rules, logistics and competition are unfamiliar. If the channel is small and stable, an audit or consulting engagement is often the better first step.
What's the difference between an Amazon agency and an Amazon consultant?
An agency runs the account for you, with a team executing daily inside Seller or Vendor Central and the ad console. A consultant advises the team you already have, through audits, strategy and training, without taking the keys. Toucan does both, and we'll tell you which one your account actually needs.
Do you manage TikTok Shop as well as Amazon?
Yes. Toucan is an Amazon Ads Advanced Partner and a TikTok Shop Partner, and both channels are run by specialists who work on that platform daily rather than one team splitting its attention. Brands selling on both get a coordinated plan for content, creators and media instead of two agencies pulling in opposite directions.
Which Amazon marketplaces and regions do you cover?
We manage brands across the UK, US, Europe and APAC, with teams in London, Miami, Mexico City, Toronto and Melbourne. That matters most for expansion: advice on entering a market comes from people operating in it, not from a UK team reading about US CPCs and third-party logistics second hand.
What size brands do you work with?
Both ends of the range. Our client base spans global FMCG groups running complex multi-market accounts and challenger brands establishing a category, across health, beauty, pet, food and household. What the accounts have in common is that Amazon or TikTok Shop is a channel they intend to grow, not one they're maintaining.