All work
Character World
Ad sales in July, with four new marketplaces live
+300%
Ad sales in July
+1,672%
Italy ad sales, MoM
+619%
Germany ad sales, MoM
Overview
Character World asked Toucan to increase ad sales and hit its ROAS target. Toucan built the July plan around Prime Day and deals, increasing spend sharply to capture the demand spike, and launched advertising in France, Spain, Italy and Ireland at the same time. Ad sales grew 300% in the month while beating the target ROAS.
Challenge
What stood in the way
- Growing ad sales sharply without letting ROAS slip below target.
- Capturing a short, high-intent demand spike around Prime Day and deals.
- Launching four new marketplaces while the UK and Germany were still scaling.
- Holding one strategy across six marketplaces at very different maturities.
- Scaling spend fast enough to matter without wasting it.
Approach
What we did about it
- Increasing spend drastically to capture Prime Day and deal-driven demand.
- Launching France, Spain, Italy and Ireland and driving sales from day one.
- Implementing the agreed 90-day strategy across every marketplace.
Outcome
What changed
+300%
Ad sales in July
+1,672%
Italy ad sales, MoM
+619%
Germany ad sales, MoM
6
Marketplaces live
Ad sales grew 300% in July while exceeding the target ROAS. The UK lifted ad sales +237% month on month on +184% spend, Germany +619% on +448%, France +1,035% on +1,061%, Spain +792% on +1,202% and Italy +1,672% on +1,094%, with Ireland live alongside them.
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