Guides and analysis from the team running the accounts.
Amazon Ads Agent and Full-Funnel Campaigns: What Brands Need to Know
At unBoxed 2026, Amazon announced that Amazon DSP is becoming Amazon Ads Agent and moving closer to Sponsored Ads within a single advertising environment, alongside a new full-funnel campaign type.
Amazon Branded Conversations: Why Product Content Is Becoming Part of Your Advertising Strategy
From January 2027, a Sponsored Brands click can open an AI-powered conversation in Amazon's shopping assistant, allowing shoppers to ask questions, compare products and make decisions within the conversation.
Amazon Review Requests: What Brands Need to Know from unBoxed 2026
Announced at Amazon Ads unBoxed 2026, Review Requests is a new ad format designed to encourage customers who have already purchased a product to leave a review.
Amazon Upfront Australia 2026: Agentic AI, Ads Agent & the MCP Server
Amazon Upfront Australia put agentic AI centre stage. Here's what Ads Agent, the Ads MCP Server and Dynamic TV Creative mean for brands heading into 2027.
Prime the Engine: What October's 2026 Big Deal Days Really Mean for Brands
Amazon has confirmed Prime Big Deal Days for 6th and 7th October, a 48-hour, Prime-exclusive event kicking off at 12:01am BST on the 6th.
TikTok Shop Goes Cross-Border: Building a European Growth Engine
TikTok Shop is going cross-border in Europe. Here's what the UK and EU rollout means for brands, and why it's a growth engine, not just another market.
TikTok TopSearch Explained: What the New Search Ad Means for Brands
TikTok TopSearch is an auction-based ad that wins the top slot in search results. Here is how it works and how brands should think about it.
Amazon Ads ChatGPT Integration: What It Means for Brands
Amazon DSP is now piloting ChatGPT Ads. Here's what the Amazon Ads ChatGPT integration means for brands, and how to get your DSP account ready.
Amazon DSP Automated Bidding: What Changed
Amazon DSP automated bidding now sets the max bid on new line items. Here is what brands must control to protect performance and budget.
Amazon DSP Brand+ & Performance+ Update Explained
The Amazon DSP Brand+ and Performance+ update adds 10 capabilities. Here is what changes, and how brands should use AI without losing control.
The Amazon AI Shopping Agent: How to Win
The Amazon AI shopping agent is changing how brands get chosen. Learn how to optimise your listings to be recommended, not just ranked.
Yankee Candle TikTok Shop: A Signal for Brands
Yankee Candle TikTok Shop shows why heritage FMCG brands are moving in. What the launch signals and how established brands should respond.
Amazon's "Synthetic Performer" Rule: What It Means for AI Creative on Amazon
Amazon has introduced new requirements for photorealistic AI-generated people used across product images, lifestyle imagery, product videos and A+ Content. If your content features AI-generated people, you now need to add specific metadata, a "contains-synthetic-performer" tag...
TikTok Shop Plus: What a Paid Membership Could Mean for Brands
TikTok is reportedly testing a paid membership programme in the US, and while the detail is still emerging, the direction of travel is hard to miss.
Amazon FMCG Agency: How Toucan Helps Consumer Brands Scale
Looking for an Amazon FMCG agency? See how Toucan helps consumer brands scale on Amazon through account management, ads, retail media and creative.
Amazon Retail Media: What It Is and Why It Matters for FMCG Brands
Amazon retail media is where FMCG brands now win category position. Learn what it is, why it matters, and how an Amazon retail media agency drives growth.
How to Sell on TikTok Shop: A Step-by-Step Brand Guide
Learn how to sell on TikTok Shop with our step-by-step brand guide: setup, content, creators, live shopping and the tactics that turn views into sales.
TikTok Shop for FMCG Brands: Opportunities, Tactics and Pitfalls
TikTok Shop is a major growth channel for FMCG. Explore the opportunities, the tactics that work, and the pitfalls to avoid before you scale your brand.
How to Choose an Amazon Agency: What Brands Need to Ask
Not all Amazon agencies deliver the same results. Here's exactly what to ask before you commit, and what separates strong partners from average ones.
Amazon Ads Agency UK: What Advanced Partner Status Really Means
Not all Amazon ads agencies are equal. Here's what Amazon Advanced Partner status actually means for your campaigns, budget and results.
Amazon Ads at Cannes Lions 2026: AI Creative, Interactive Formats, and the Future of Commerce Advertising
Amazon Ads used Cannes Lions 2026 to announce major updates across AI-powered creative, Prime Video advertising, Interactive Video Ads, and agentic commerce. Here's what it means for brands.
Amazon UK Strategy Guide: How Brands Can Grow and Scale
A complete Amazon UK strategy guide for consumer and FMCG brands. Toucan covers listing optimisation, Amazon Advertising, DSP, Prime, and long-term marketplace growth.
Selling on Amazon Australia: The Complete Guide for Brands
Everything brands need to know about selling on Amazon Australia. Toucan covers account setup, advertising, SEO, fulfilment and growth strategy for the AU marketplace.
Selling on Amazon US: What UK and International Brands Need to Know
Thinking about expanding to Amazon US? Toucan's guide covers what UK and international brands need to know about listings, advertising, logistics and marketplace strategy