All work
Awesome Supplements
Year-on-year growth, and £350K since launch
+409%
Sales growth, YoY
£350K
Total sales since launch
£4.79
ROAS, +234% YoY
Overview
Awesome Supplements came to Toucan to drive sales and build brand awareness on Amazon, with a hard commercial guardrail: hold cost per acquisition under £6 while improving return on ad spend. Toucan took full account ownership in September 2023, launched every available product and built a full-funnel strategy around the catalogue.
Challenge
What stood in the way
- Building brand awareness in a crowded supplements category on Amazon.
- Holding cost per acquisition under £6 while scaling spend.
- Improving return on ad spend at the same time as growing revenue.
- A catalogue that was not fully live, leaving whole audiences unreachable.
- Supporting new product development without diluting account efficiency.
Approach
What we did about it
- Taking full account ownership and launching every available product behind a full-funnel strategy.
- Adding new lines to the catalogue year on year to unlock further audiences and grow the customer base.
- Unlocking +7% budget year on year to support category and NPD growth against revenue goals.
Outcome
What changed
+409%
Sales growth, YoY
£350K
Total sales since launch
£4.79
ROAS, +234% YoY
£4.23
CPA, -42% vs benchmark
The account has grown +409% year on year and delivered £350K since launch in 2023, £200K of it in 2025 alone. Efficiency improved alongside the growth rather than in spite of it: cost per acquisition landed at £4.23, 42% below benchmark, ROAS reached £4.79 (+234% year on year) and conversion rate hit 27% (+185% year on year).
More results
