Full-service management for your TikTok Shop storefront.

You'll need a registered business, category approval, product listings built for in-feed browsing rather than a product page, and a fulfilment method connected to your existing stack. The setup itself is the quick part. What decides whether the shop sells is having creator activity and content live from launch, because the algorithm has nothing to distribute otherwise.

You list products in TikTok's affiliate marketplace with a commission rate, and creators choose to feature them, earning that commission on sales their content drives. That makes creator strategy structural rather than an optional marketing line. The work is sourcing, briefing and managing those relationships, then scaling what performs.

It works when it's a schedule, not an event. Livestreams give the algorithm sustained signal to distribute and give shoppers a reason to buy in the moment, but a single broadcast with no audience built beforehand rarely returns anything. We plan LIVE as an always-on calendar alongside short-form content, with paid amplification behind the sessions that prove out.

More than most brands expect, and consistently rather than in bursts. Visibility on the For You Page is earned repeatedly, so an always-on calendar of platform-native short-form outperforms an occasional high-production campaign. Content built for TikTok's pacing performs; a resized TV ad or a repurposed Amazon listing image is recognised as such immediately.

There are two costs to plan for: TikTok's own commission on each order, which varies by category and market, and the affiliate commission you set for creators, which comes out of your margin on top. Both need to be in your pricing before launch, because a rate that looks generous to creators can make the channel unprofitable at volume.

Rarely, in our experience: TikTok Shop reaches people in discovery mode who weren't searching for the product, so it tends to add demand rather than move it. It also creates branded search that shows up on Amazon afterwards. Running both channels with one team is how you see that effect instead of arguing about it.