Toucan Talks,
on demand.
Amazon and TikTok Shop sessions run by the strategists on the accounts, from AMC and DSP to HFSS rules and creative testing. Every one is recorded in full and here to watch.
11 sessionsFree to watchNo form to fill in
Winning in Amazon's AI Era
How Rufus and conversational AI are rewriting Amazon product discovery, and what brands should do about it.
Every session
June 2026
Using AMC for Smarter Growth on Amazon
How to use Amazon Marketing Cloud's clean-room data to find real growth, not just report on it.
Amazon Marketing Cloud
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April 2026
Unlocking Growth Through Optimisation-Led Creative
Why ads drive traffic but creative converts it, with real before/after Amazon listing results.
Creative
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2025
When Should I Be Using DSP?
Toucan's senior advertising partner explains what Amazon DSP is, how it differs from Sponsored Ads, and the signals that tell you when to switch it on.
Amazon DSP, Amazon Sponsored Ads
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June 2025
Expanding to the U.S.: Strategies for Success on Amazon and Competing at Scale
A practical breakdown of why, when and how to expand your Amazon brand into the US, including a real case study that beat UK sales by 41%.
Consulting, Amazon Sponsored Ads
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July 2025
Overcoming HFSS in Q4 2025 & Beyond
James Northcott and Megan Krasnici explain the HFSS ad restrictions hitting Amazon in Q4 2025 and which ad types and creative tactics still deliver results.
Amazon Sponsored Ads, Consulting
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March 2025
The Top 10 Ways to Succeed on TikTok Shop
Ten practical ways to win on TikTok Shop, covering the algorithm, product listings, live shopping, affiliates, ads and promotions.
TikTok Shop Management, Creative
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November 2025
New Year, New Creative: Synergising Copy & Design For Growth in 2026
A Toucan Talks webinar on aligning copy and design across every Amazon PDP touchpoint, plus the AI audio and Shoppable Collections updates coming in 2026.
Creative
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November 2024
Toucan's Content Recommendations Leading Up to Seasonal Sales Periods
Toucan breaks down how to optimise Amazon PDPs, sync ad content and run AB tests to drive conversions before Christmas, Black Friday and other seasonal peaks.
Creative
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August 2024
10 Essential Steps to Set Up & Succeed on Amazon
A practical, step-by-step session on setting up an Amazon account built to scale from day one.
Amazon Sponsored Ads
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2024
Winning in 2025 with Toucan: Preparing for the Year Ahead
Toucan's approach to planning an Amazon and TikTok Shop strategy for the year ahead.
Consulting
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