Where to find us, and what we've covered.
Twice a year we get brand and marketplace teams in a room for Toucan Talks: half a day of Amazon and TikTok Shop sessions from the people running the accounts, plus the platforms themselves. Pick an event to read what each talk covered.
Toucan Talks: Winning in the AI Commerce Era
Seven talks on what AI is changing across Amazon and TikTok Shop: how Amazon now reads intent rather than keywords, what AMC's paid features show about ads and organic sales, conversational ads, keeping the human edge in AI design, and why authentic content still wins on TikTok.
7 talks on the day
- Amazon StrategyAmazon AI algorithms: exploring COSMOSam Adams, Senior Client Partner, Toucan
- AdvertisingWinning with AMC: unlocking paid features for growthMahlah Passmore, Advertising Director, Toucan
- Amazon AdsAlexa+: agentic commerce at scaleDuncan Warnock, Partner Account Executive, Amazon Ads
- CreativeBeyond the prompt: the human edge in AI designChloe Harrison, Designer, Toucan Studios
- Ad TechShop, optimise, measureKate Jones, Growth Lead, Xnurta
- TikTok ShopAI vs authenticity: the future of TikTok Shop contentDania Mohammad Ali, Toucan
- TikTok ShopHow TikTok Shop is changing the way people shopAmal Martucci, Agency Partnership Manager, TikTok Shop
We're on the circuit, across three continents.
The team is in the room for the events that set the Amazon and TikTok Shop roadmap, in the US, the UK and Australia. It's how our clients hear about a change in the keynote week rather than the quarter after it ships. Come and find us.
United States
Where Amazon launches most of what lands in your account the following year.
- Amazon AccelerateAmazon · Seattle · September
Amazon's seller conference, and the first look at the year's catalogue, logistics and Seller Central changes.
Read our recap of Amazon Accelerate - Amazon Ads unBoxedAmazon Ads · Austin / Nashville · October
The advertising flagship. Keynote announcements set the DSP, AMC and creative roadmap for the next twelve months.
Read our recap of Amazon Ads unBoxed - Prosper ShowProsper · Las Vegas · March
The independent seller and vendor show. We exhibit here, so it is the easiest place to get time with the team.
Read our recap of Prosper Show
United Kingdom & Europe
Our home market, and where we host our own room twice a year.
- Amazon Ads unBoxed on TourAmazon Ads · London · November
The European edition of unBoxed, where the US announcements get translated into what is actually live in UK and EU marketplaces.
- Global Vendor SummitAmazon · London · January
Vendor-side strategy across two days. Toucan has presented here on deal periods and peak trading.
Read our recap of Global Vendor Summit - TikTok Shop World SummitTikTok · London · May
TikTok's own commerce summit, and the clearest read on where TikTok Shop is taking discovery, creators and AI.
Read our recap of TikTok Shop World Summit - Toucan TalksToucan · London · twice a year
Our own half-day for brand and marketplace teams, with Amazon and TikTok in the room. Recaps are above.
Australia & APAC
A younger marketplace, which is exactly why the events matter more there.
- Amazon Seller Summit AustraliaAmazon · Sydney · August
Amazon Australia's seller event. As an Advanced Partner we get the marketplace roadmap ahead of it reaching sellers.
Read our recap of Amazon Seller Summit Australia - Amazon Ads UpfrontAmazon Ads · Sydney · varies
Amazon's advertising upfront for the Australian market, covering streaming TV, DSP inventory and the year's ad products.