Simply Roasted
Ad sales growth since joining, +21% ROAS
Simply Roasted partnered with Toucan to improve the efficiency and scalability of its advertising strategy after transitioning from an external agency. The brand wanted to move beyond a heavily branded-search-focused approach and implement a full-funnel strategy that could increase visibility, drive new-to-brand customers, and maximise overall advertising performance.
What stood in the way
- Overreliance on branded search campaigns limiting new customer acquisition.
- Inconsistent monthly budget allocation impacting campaign performance.
- Limited visibility beyond existing brand-aware audiences.
- Need for a stronger full-funnel advertising strategy to support scalable growth.
- Creative assets requiring refreshes to better showcase products, flavours and packaging.
What we did about it
- Expanding targeting beyond branded terms into generic and category-based keywords.
- Launching product-focused campaigns to increase new-to-brand customer acquisition.
- Refreshing ad creative to better showcase flavours, packaging and product variety.
What changed
Toucan transformed Simply Roasted's advertising strategy by implementing a more balanced and scalable full-funnel approach. The new strategy expanded the brand's reach beyond existing audiences, improved customer acquisition performance, and delivered stronger sales and engagement growth while creating a more sustainable foundation for long-term advertising success.
