We've been running Amazon accounts since before 'Amazon agency' was a category.
Toucan is a specialist Amazon and TikTok Shop agency built by people who came up managing brands on the platforms themselves, not a generic digital agency that added Amazon as a service line.
Amazon Ads Partner Awards finalist
Shortlisted for the EMEA Full Funnel Advertising Award in 2025, for work on a managed account.
Measured on revenue and margin
Reported on sales and profit, not impressions.
Amazon Ads Advanced Partner
The top tier of Amazon's partner programme, held alongside TikTok Shop.
TikTok Shop Partner
One of a small number of agencies holding both credentials at once.
Seller and Vendor Central, end to end
Account management, ads and creative from one in-house team.
Amazon DSP and Marketing Cloud
Full-funnel media planned and measured in house.
London, global HQ
Where Toucan started, and where account strategy still sits.
Melbourne, APAC
Run in local trading hours.
Most agencies treated Amazon as a media channel. We treated it as the whole account.
Four principles that decide every call we make.
Data-led, not opinion-led
Every recommendation is backed by category data or a live test, never a hunch.
We run accounts, we don't just report on them
Our team is hands-on in the platforms daily, not reviewing someone else's work once a month.
Commercial first
We're measured on revenue and margin outcomes, not vanity metrics like impressions.
Global, genuinely
Being based in five cities across three continents means real local market knowledge, not a UK team working odd hours.
Based in five cities, three continents, one account team.
The people accountable for your account.
Ready to see what Toucan could do with your account?
Book a strategy call and we'll show you where the revenue is being left on the table, with no obligation.
The people behind the accounts, with the laptops shut.
Five locations, one group chat, and a standing excuse to get everyone in the same room.