An outside view from people who run accounts, not just audit them.

A consultant advises the team you already have, through audits, strategy, pricing and training, and the capability stays with your people. An agency executes the work for you day to day. Consulting suits brands with a capable in-house team who are too close to the account to see what a fresh set of eyes would.

Yes. A standalone audit is the most common way brands work with us on consulting: we review the account, catalogue and strategy against real data from your category, then hand over findings through working sessions with your team. There's no requirement to move management across afterwards.

Campaign structure and where spend is cannibalising itself, catalogue and listing health, suppressions and compliance risk, backend attribute coverage, content and conversion rate, pricing and assortment, and how all of it compares against actual performance data from your category rather than generic ecommerce best practice.

Often, but not automatically. Amazon US is roughly 2.2 times the size of every other Amazon marketplace combined, with around 200 million unique visitors a month and a higher average order value than the UK. It also carries higher CPCs, different regulatory requirements, a much higher review threshold to compete, and a real need for third-party logistics rather than shipping direct to FBA. Sequencing decides whether it pays.

Yes, and we deliver through working sessions rather than a deck handed over at the end. Training covers whatever the team actually runs: advertising structure, listing and content standards, operational routines, reporting. The point is that the capability stays after the engagement ends.

Yes. A second opinion on an incumbent's work is a legitimate reason to bring us in, and we'll give you an honest read, including when the answer is that the account is being run well. A good share of our consulting output is telling brands what not to do next.