Merisant UK
Total sales revenue vs. target
Merisant UK (the brand behind Pure Via, Whole Earth Sweetener Co., Canderel and Equal) partnered with Toucan to drive year-on-year growth during one of the most competitive and high-traffic periods within the grocery category. With increased consumer demand driven by January health-focused shopping trends, the objective was to maximise revenue growth while improving advertising efficiency through a strategic deal and advertising approach.
What stood in the way
- Increased competition during the January health-focused shopping period.
- Rising advertising aggression and pricing pressure across the grocery category.
- Maintaining visibility in a highly competitive, high-traffic marketplace.
- Driving year-on-year revenue growth while improving advertising efficiency.
- Balancing promotional activity with profitability and long-term performance.
What we did about it
- Combining top-selling products with priority SKUs to drive product discovery.
- Running weekly promotional deals across key products.
- Optimising advertising spend to improve efficiency while maintaining strong sales growth.
What changed
By combining deal pulsing with a full-funnel advertising strategy, Toucan helped Merisant UK increase visibility, drive stronger conversion performance, and maximise sales during a highly competitive trading period. The approach improved advertising efficiency while creating a scalable promotional framework to support long-term growth on Amazon.
