All work
ESG Daewoo
Total sales vs. target, and +83% year on year
+16%
Total sales vs. target
+83%
Total sales, YoY
+279%
Impressions vs. target
Overview
Daewoo's existing strategy was Sponsored Ads only, which capped its reach, awareness and engagement. The brand needed to build awareness and drive traffic to Amazon from outside the marketplace. Toucan built a Display DSP activation running from 1 November to 24 December across varied inventory, using Amazon, custom and AMC audiences.
Challenge
What stood in the way
- A Sponsored Ads only strategy with limited reach and awareness.
- No route to shoppers before they arrived on the Amazon marketplace.
- Ambitious peak-season targets: 3.1m impressions, 1.5m reach and £132,000 in ad sales.
- Delivering all of it inside a fixed budget.
- A compressed window running from 1 November to 24 December.
Approach
What we did about it
- Running Display DSP across varied inventory using Amazon, custom and AMC audiences.
- Weighting 60% of budget to audiences with a high affinity to Daewoo purchasers.
- Splitting the remainder 20% to competitor engagers and 20% to retargeting.
Outcome
What changed
+16%
Total sales vs. target
+83%
Total sales, YoY
+279%
Impressions vs. target
+143%
Reach vs. target
The activation beat every KPI and stayed inside budget. Total sales came in 16% above target and 83% up year on year, impressions landed 279% above target and reach 143% above target, taking the brand well beyond what Sponsored Ads alone could reach.
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