All work
Scholl
Best sellers filmed across five European markets
16
Best sellers filmed
5
Markets delivered
Overview
For Scholl, Toucan led the development and produced a series of product videos spanning the UK, France, Germany, Italy and Spain. From initial storyboarding through to execution and final delivery, Toucan guided the creative direction and the production process, making sure the content aligned with brand guidelines while remaining visually engaging.
Challenge
What stood in the way
- One video system had to hold across five European markets.
- Sixteen best-selling products, each with a different claim to land.
- Content had to stay inside brand guidelines while still stopping the scroll.
- Assets needed to work across both digital marketing and e-commerce placements.
- Storyboarding, production and delivery all running to a single timeline.
Approach
What we did about it
- Leading creative direction from initial storyboard through to final delivery.
- Building a repeatable film format that localises without a reshoot.
- Delivering a suite of assets cut for both digital marketing and e-commerce platforms.
Outcome
What changed
16
Best sellers filmed
5
Markets delivered
The project delivered a suite of video assets covering 16 of Scholl's best-selling products, including the Velvet Smooth Foot File and Gel Activ Insoles, designed for use across digital marketing and e-commerce platforms. One creative system now serves five markets, with the whole process from storyboard to delivery owned end to end by Toucan.
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