Nutrigums
Total sales revenue in 12 weeks
Nutrigums partnered with Toucan to launch and scale a full TikTok Shop strategy aimed at increasing brand awareness and driving measurable revenue growth within the health and wellness category. By combining TikTok-native content, affiliate partnerships, and paid shop advertising, Toucan helped position Nutrigums for rapid growth on the platform. Within just 12 weeks, the strategy delivered a +2471% uplift in revenue, significantly increasing sales, engagement and visibility across TikTok Shop.
What stood in the way
- Building brand awareness within the competitive health and wellness category.
- Driving consistent sales growth from a relatively new social commerce channel.
- Creating TikTok-native content that engaged users and converted effectively.
- Scaling affiliate partnerships to increase reach and product discovery.
- Encouraging new customers to trial products and trust the brand online.
What we did about it
- Activating affiliates within the health and wellness category to expand reach.
- Running product shopping ads to target new-to-brand audiences.
- Creating founder-led and review-style UGC content tailored to TikTok trends.
What changed
Toucan delivered rapid growth for Nutrigums through a full-funnel TikTok Shop strategy, achieving a +2471% uplift in total sales revenue within 12 weeks. The campaign also drove significant increases in ad sales, affiliate revenue, engagement and visibility, helping Nutrigums establish a strong and scalable presence on TikTok Shop.
