Stand Out, Sell More: Where Content Meets Commerce
Why graphic optimisation matters for brands
Listing imagery, A+ Content and Brand Stores, with the numbers from real optimisation work: +63% ordered units, +53% conversion rate, and sales per visitor up 129% after a Brand Store relaunch.
Where content meets commerce
Using data driven best practices and testing, you can unlock your product's conversion potential through engaging graphics and optimised content.
Across the listing optimisation work behind this paper, that meant +60% glance views, +82% click-through rate and +25% conversion rate.
Why Optimise?
More attractive listings receive more traffic, and more traffic means more sales.
Positively influencing the customer's buying decision with well optimised titles and high quality imagery will ultimately lead to better results.
Listing imagery optimisation
After implementing Toucan's listing imagery optimisation strategies, one client saw a dramatic uplift in ordered units over the 6 to 7 weeks post content update.
- +63% ordered units. The total amount of individual units sold.
- +53% conversion rate. The total number of visits divided by the number of sales transactions.
Why A+ Content?
Premium A+ Content, in particular, enhances both you and your brand's ability to deliver the ultimate online shopping experience to customers.
Leveraging A+ Content presents an amazing opportunity to cultivate a robust reputation, leading to enhanced brand recognition and increased customer affinity.
Amazon Premium A+ Content goes a step beyond your basic product description and provides a premium shopping experience to your customers.
| Content type | Sales uplift |
|---|---|
| Basic A+ Content | up to +8% |
| Premium A+ Content | up to +20% |
Premium modules also let you use interactive mock-ups: on-hover hotspots, scrollable images, comparison charts and video content.
Through the use of analytical insights and creative vision, A+ Content can influence a consumer's purchasing decisions, elevating both brand visibility and sales.
Why Brand Stores?
Brand Stores allow you to "own" a landing page, which will create a consistent experience across all your marketplaces.
Brand Stores will dramatically increase sales, build brand loyalty and provide education for your customers.
Creating a brand world experience
Optimised for visual appeal and UX, your Brand Store becomes a tool to establish credibility and showcase your unique offerings.
Case study by numbers
We updated one of our client's Brand Stores to reflect their internal objectives by creating bespoke content (infographics, shippable images, and video) tailored to promoting their premium product ranges.
Over a one month period, the client saw sales per visitor increase by 129% after the updated content went live, reaching the highest sales per visitor all year shortly after relaunch.
| Before updated content | After updated content | |
|---|---|---|
| Sales per visitor | $35 | $80 |
| Monthly sales (45,000 monthly visitors) | $1,500,000 | $3,500,000 |
DSP Creatives
Stunning banners, display ads, and promotional materials that effectively engage your target audience. Your ad campaigns will stand out from the competition and drive conversions.
Why Graphic Optimisation Is Important For Brands
Graphic optimisation is vital for successful brand selling on Amazon, ensuring enhanced visibility, improved click-through rates, and a positive customer experience. Visually appealing and professionally optimised graphics not only catch the attention of potential customers but also contribute to trust and credibility.
Beyond meeting requirements, optimised graphics provide an opportunity for storytelling and branding, conveying your brand's values and unique selling points. Ultimately, this investment improves search rankings and increases the likelihood of converting potential customers into buyers.