Geo-targeting for Sponsored Display Ads on Amazon

Amazon introduced geo-targeting within Sponsored Display ads but rolls it back.

It was noticed that Sponsored Display ads had introduced an enhanced geo-targeting feature for US advertisers, allowing advertisers to specify precise locations for ad delivery such as by City/State/Postcode. This improvement would have elevated targeting accuracy by focusing on relevant customer locations and would have significantly enhanced the benefits of Sponsored Display advertising.

This proved to be a mistake on Amazon’s part as it was to only be made available for non-endemic accounts. There was lots of positive feedback about this new geo-targeting feature so let’s hope that Amazon rolls it back out for advertisers.

If your brand wants to make the most out of Sponsored Display and Amazon Advertising, make sure to get in touch with our team at Toucan by emailing hello@toucanecommerce.com.