Amazon Announces Largest Ever Fee Reductions for European Sellers!
Amazon has announced one of its largest-ever fee reductions for European sellers, averaging £0.15 / €0.17 per unit across UK and EU marketplaces. The changes roll out in two phases:
- December 15, 2025 for FBA fulfilment fees.
- February 1st, 2026, for referral fee reductions.
This move directly responds to competition from low-price marketplaces like Temu and SHEIN.
Key Fee Changes Summary
- FBA Fulfilment Fees: Average reduction of £0.26 / €0.32 per unit for parcels in UK, Germany, France, Italy, Spain. Effective from December 15th.
- Clothing & Accessories: Referral fees reduced from 8% to 5% for items priced up to £15/€15. Effective from February 1st.
- Home Products: Referral fees reduced from 15% to 8%. Effective from February 1st.
- Pet Food & Clothing: Referral fees reduced from 15% to 5%. Effective from February 1st.
- Low-Price FBA: Extended to products priced at or below £20 / €20. Effective from February 1st.
- Deals Fees: Lower caps on best deals and lightning deals fees. Effective from February 1st.
These fee changes are a big win for European Amazon sellers. With lower FBA fulfilment costs from December** and major referral fee cuts from February,** selling on Amazon is about to get significantly cheaper especially for clothing, home, pet and lower-priced products**. That gives brands more room to cut prices to compete with Temu and **SHEINor protect margins while scaling volume**.**
The expansion of low-price FBA up to £20/€20 and lower deal fees also makes promotions and Prime-style events more profitable, meaning sellers can invest more aggressively in growth across 2026.