Amazon has Expanded Access to Premium A+ Content

Seller Central brand owners in the UK and US can now access Premium A+ Content without needing to meet the previous eligibility requirements.

Previously, brands needed at least 5 approved A+ Content projects published within the last 12 months

Now, Premium A+ appears to be available to all brand owners in Seller Central.

This is a huge opportunity for brands to create:

• Richer video experiences
• More immersive PDPs
• Higher-converting product pages

With Premium A+ now more accessible, creative quality matters more than ever.

At Toucan Studios, we help brands build high-performing Amazon creative, from Premium A+ design and brand storytelling to video production and conversion-focused PDP assets. Take a look at the Premium A+ Content we created for Hendricks Gin in the video below!

If you’re ready to elevate your Amazon presence, now’s the time so get in touch with the team!