Toucan Talks

Advanced Targeting for DSP for Display Placement & Video Campaigns

Advanced Targeting for DSP for Display Placemen...

Amazon DSP continues to innovate with the launch of several new targeting capabilities, offering advertisers enhanced control over ad placements across display, native, and video inventory. These updates promise greater...

Advanced Targeting for DSP for Display Placemen...

Amazon DSP continues to innovate with the launch of several new targeting capabilities, offering advertisers enhanced control over ad placements across display, native, and video inventory. These updates promise greater...

Amazon are to Update Product Titles - Effective January 21st

Amazon are to Update Product Titles - Effective...

Amazon are updating their product title policy to standardise listings and enhance the shopping experience across stores.  For most product categories, titles may not exceed 200 characters, including spaces.  The...

Amazon are to Update Product Titles - Effective...

Amazon are updating their product title policy to standardise listings and enhance the shopping experience across stores.  For most product categories, titles may not exceed 200 characters, including spaces.  The...

DSP Updates: Optimising Short-Flight DSP Campaigns & Pre-Flight Recommendations

DSP Updates: Optimising Short-Flight DSP Campai...

Amazon has rolled out updates to its Demand Side Platform (DSP), enhancing the recommendations feature to streamline campaign optimisation. For brands leveraging Amazon DSP for programmatic advertising, these changes are...

DSP Updates: Optimising Short-Flight DSP Campai...

Amazon has rolled out updates to its Demand Side Platform (DSP), enhancing the recommendations feature to streamline campaign optimisation. For brands leveraging Amazon DSP for programmatic advertising, these changes are...

Black Friday 2024 on TikTok Shop was Huge

Black Friday 2024 on TikTok Shop was Huge

This year’s Black Friday on TikTok Shop proved nothing short of extraordinary, setting new benchmarks for success in the world of social commerce. With a staggering 179% year-on-year revenue growth...

Black Friday 2024 on TikTok Shop was Huge

This year’s Black Friday on TikTok Shop proved nothing short of extraordinary, setting new benchmarks for success in the world of social commerce. With a staggering 179% year-on-year revenue growth...

Amazon Invites Sellers to Register for New Irish Marketplace

Amazon Invites Sellers to Register for New Iris...

Amazon has announced an exciting development for brands, the tech giant is officially preparing to launch its operations in Ireland. Brands are now invited to register and secure their spot...

Amazon Invites Sellers to Register for New Iris...

Amazon has announced an exciting development for brands, the tech giant is officially preparing to launch its operations in Ireland. Brands are now invited to register and secure their spot...

Amazon Launches Dynamic Traffic Engine Making Programmatic Ads Smarter

Amazon Launches Dynamic Traffic Engine Making P...

Amazon Ads is introducing Dynamic Traffic Engine in beta which is a new traffic signal sharing and shaping tool that enables Amazon Ads to inform Supply-Side Platforms (SSPs) exactly what...

Amazon Launches Dynamic Traffic Engine Making P...

Amazon Ads is introducing Dynamic Traffic Engine in beta which is a new traffic signal sharing and shaping tool that enables Amazon Ads to inform Supply-Side Platforms (SSPs) exactly what...