Prosper Show 2026

What a week in Vegas, our first time attending and exhibiting at Prosper and it’s safe to say we will be back!  

It was great having the team make the trip from the UK, US, Mexico, Canada & Australia so we could spend a great week in Vegas meeting so many great brands and sellers, and enjoying a few happy hours!  

Our main takeaways from Prosper: 

• Amazon is getting harder and margins are tightening. Competition is higher than ever. Winning now comes from robust strategy, constant testing, and better data.
• AI is reshaping everything. It isn’t magic, but it is accelerating optimisation with real time bid adjustments, pattern recognition and predictive signals.
• TikTok is now unavoidable for brands, and everyone knows they need to be on TikTok Shop, but few have a strategy they can scale. A lot of brands were talking about two big blockers on TikTok. Firstly, generating enough and consistent creative production that can generate viral, trend-relevant content. The second one is looking at how you can grow affiliate outreach at scale with the right creators for your brand. Both issues require the right processes to be put in place to scale efficiently. 

Finally, events like Prosper are so important. The conversations, unexpected intros and shared learnings that happen at booths or over happy hour drinks are so important and it’s so great to hear people’s different opinions and insights on so many topics.