Toucan Talks
TikTok Is Restricting Off-Platform Selling
TikTok’s March update tightening restrictions on off-platform selling marks a clear shift toward a fully closed commerce ecosystem. Brands are now increasingly limited in their ability to direct users to...
TikTok Is Restricting Off-Platform Selling
TikTok’s March update tightening restrictions on off-platform selling marks a clear shift toward a fully closed commerce ecosystem. Brands are now increasingly limited in their ability to direct users to...
AI Shopping Prompts Are Now Paid Media in the US
On March 25, Amazon officially moved its AI shopping prompts - powered by Rufus - out of beta and into a billable ad environment. This isn’t just another placement, it’s...
AI Shopping Prompts Are Now Paid Media in the US
On March 25, Amazon officially moved its AI shopping prompts - powered by Rufus - out of beta and into a billable ad environment. This isn’t just another placement, it’s...
Azoma Agentic Commerce Decoded
AI shopping hasn’t taken off just yet, but it will! We attended a great event organised by Azoma called Agentic Commerce Decoded organised by Max Sinclair which was dedicated to helping brands prepare for the agentic commerce era.
Azoma Agentic Commerce Decoded
AI shopping hasn’t taken off just yet, but it will! We attended a great event organised by Azoma called Agentic Commerce Decoded organised by Max Sinclair which was dedicated to helping brands prepare for the agentic commerce era.
TikTok Introduces a New Shop Adjustment Period ...
TikTok Shop continues to evolve as the platform scales its social commerce ecosystem. To improve marketplace quality and reduce fraud, TikTok has introduced a tiered “Shop Adjustment Period” for new sellers. The...
TikTok Introduces a New Shop Adjustment Period ...
TikTok Shop continues to evolve as the platform scales its social commerce ecosystem. To improve marketplace quality and reduce fraud, TikTok has introduced a tiered “Shop Adjustment Period” for new sellers. The...
Amazon Launches Brand+ Campaigns Globally
Amazon has officially rolled out Brand+ campaigns globally, introducing a new AI-powered advertising format designed to help brands drive awareness and engagement. The launch reflects Amazon’s broader shift toward automation and...
Amazon Launches Brand+ Campaigns Globally
Amazon has officially rolled out Brand+ campaigns globally, introducing a new AI-powered advertising format designed to help brands drive awareness and engagement. The launch reflects Amazon’s broader shift toward automation and...
Amazon Shortens SAFE-T Claim Window to 30 Days
Amazon has introduced an important operational change that sellers need to be aware of. As of February 16, the window for submitting SAFE-T reimbursement claims has been reduced from 60...
Amazon Shortens SAFE-T Claim Window to 30 Days
Amazon has introduced an important operational change that sellers need to be aware of. As of February 16, the window for submitting SAFE-T reimbursement claims has been reduced from 60...