Toucan Talks

Sponsored Brands Forecasting for Impressions & Clicks is Now Available in the Advertising Console

Sponsored Brands Forecasting for Impressions & ...

Sponsored Brands has launched a new feature in the advertising console that provides forecasts of impressions and clicks based on your campaign settings.  Impression forecasts are an estimate of the...

Sponsored Brands Forecasting for Impressions & ...

Sponsored Brands has launched a new feature in the advertising console that provides forecasts of impressions and clicks based on your campaign settings.  Impression forecasts are an estimate of the...

TikTok & Amazon Partnership Through Affiliate Links

TikTok & Amazon Partnership Through Affiliate L...

The e-commerce landscape continues to evolve as two industry giants, TikTok and Amazon, join forces to revolutionise affiliate marketing. This partnership leverages TikTok’s immense social reach and Amazon's vast product...

TikTok & Amazon Partnership Through Affiliate L...

The e-commerce landscape continues to evolve as two industry giants, TikTok and Amazon, join forces to revolutionise affiliate marketing. This partnership leverages TikTok’s immense social reach and Amazon's vast product...

TikTok's Symphony Creative Studio: Content Creation for Brands

TikTok's Symphony Creative Studio: Content Crea...

In the ever-evolving world of social media, TikTok continues to set the bar high for creative marketing strategies. One of its most innovative initiatives, Symphony Creative Studio, is designed to...

TikTok's Symphony Creative Studio: Content Crea...

In the ever-evolving world of social media, TikTok continues to set the bar high for creative marketing strategies. One of its most innovative initiatives, Symphony Creative Studio, is designed to...

TikTok's Brand Palooza

TikTok's Brand Palooza

TikTok's Brand Palooza, running from November 13 to 27, 2024, is a cornerstone event in the platform's holiday shopping strategy. Aimed at amplifying holiday e-commerce, this event highlights TikTok Shop's...

TikTok's Brand Palooza

TikTok's Brand Palooza, running from November 13 to 27, 2024, is a cornerstone event in the platform's holiday shopping strategy. Aimed at amplifying holiday e-commerce, this event highlights TikTok Shop's...

Black Friday & Cyber Monday 2024 Are Here

Black Friday & Cyber Monday 2024 Are Here

The busiest and most exciting week in e-commerce has arrived, Black Friday and Cyber Monday (BFCM) are officially here! For brands, this week isn’t just about sales; it’s a pivotal...

Black Friday & Cyber Monday 2024 Are Here

The busiest and most exciting week in e-commerce has arrived, Black Friday and Cyber Monday (BFCM) are officially here! For brands, this week isn’t just about sales; it’s a pivotal...

Amazon DSP Launches Contextual Keyword Targeting

Amazon DSP Launches Contextual Keyword Targeting

Amazon DSP now includes keyword targeting as part of its contextual targeting options!  Unlike traditional search engines, DSP keyword targeting functions more like an SEO crawler, identifying contextual relevance rather...

Amazon DSP Launches Contextual Keyword Targeting

Amazon DSP now includes keyword targeting as part of its contextual targeting options!  Unlike traditional search engines, DSP keyword targeting functions more like an SEO crawler, identifying contextual relevance rather...