EU Digital Services Fee Increase on Amazon

On March 20, Amazon updated its Digital Services Fee structure.

For UK sellers operating in France, Italy, and Spain:

  • If you’re established in the UK, a 3% digital services fee will apply on Selling on Amazon and FBA fees for sales in our France, Italy and Spain stores.
  • If you’re established in Italy or Spain, a 3% digital services fee will apply on Selling on Amazon and FBA fees for sales in our UK and France stores.
  • If you’re established in any other country, a 3% digital services fee will apply on Selling on Amazon fees for sales in our Italy, Spain and France stores. A 3% fee will also apply on FBA fees for sales in our France store.

Why this matters

This is a direct hit to profitability and it compounds quickly.

Impacts include:

  • Increased TACOS pressure
  • Reduced pricing flexibility
  • More complex cross-border strategy decisions

For brands scaling across Europe, this isn’t just a cost increase, it’s a strategy reset moment.

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