Agentic AI Shaping the Future of Commerce

AI shopping hasn’t taken off just yet… but it will.

We recently attended Agentic Commerce Decoded by Azoma, and one thing is clear, this shift is coming faster than most brands expect.

A few key takeaways:

• Consumers are starting to trust AI as much as traditional sources.
• AI shopping is still early, but tools like Amazon’s Rufus show where things are heading.
• The learning curve is steep & teams need to keep up to date with the new commerce landscape.

Events like this accelerate our understanding and what takes months alone can click in a single afternoon which is a credit to the team involved at Azoma for putting this event on!

This isn’t just another channel. It’s a fundamental shift in how brands will get discovered and winning will come down to:

• Being the most trusted answer, not just the most visible.
• Showing up in the sources AI pulls from.
• Aligning content, PR, and retail signals to feed AI, not just search.

Big thanks to Azoma and everyone involved, it was a brilliant session and we learnt a lot!