We're an Amazon Ads Advanced Partner
With the basics sorted and your account successfully launched, we start planning & activating highly strategic full funnel advertising campaigns.
Get in touchPaid Amazon Advertising Campaigns That Maximise Returns
There are three primary options for paid Amazon advertising campaigns. The first is the Sponsored Products campaign, which displays ads triggered by keywords alongside search results. Sponsored Brands campaigns, on the other hand, showcase at the top of organic search results, featuring your brand logo, headline, and a maximum of three products. The third campaign type is Sponsored Display Ads, These self-service display ads use automatically generated ad creatives and are targeted to audiences that are created based on relevant Amazon shopping interests.
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Sponsored Products
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Sponsored Brands
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Sponsored Display
A GLOBAL AMAZON AGENCY
Why use Toucan?
We are an Amazon Ads Advanced Partner
As an Advanced Amazon Advertising Partner, our team has over 100 years of combined experience launching global brands on Amazon.
We utilise the Full Amazon Suite
From retargeting campaigns driving loyalty and conversion, to Streaming TV O-T-T ads to drive awareness and reach, we're confident that we can build a customised campaign designed to meet your goals.
We are Powered by Technology
Utilising in-house optimisation and management tools, along with data-driven decision-making we can maximise performance to reach desired KPIs and overarching goals.
We implement a full-funnel approach
Sponsored Ads and DSP work better together! Utilising Amazon DSP enables you to drive reach and awareness, whether that's through Display, Video or Audio campaigns.
Amazon DSP
Amazon's demand-side platform (DSP) enables marketers to buy digital ads seamlessly and efficiently. Think of it as automated ad shopping that connects advertisers with ad space on various platforms on and off Amazon.
Behavioural Targeting: Unique Amazon Audiences
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Lifestyle Segments
Reflects broad interest groups such as:
"Snack Enthusiasts"
"Coffee Lovers"
Upper Funnel Awareness
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In-market Segments
Customers searching or browsing for products such as:
"Coffee"
"Nuts"
Middle Funnel Awareness
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Retargeting Segments
Shoppers that have viewed products but not purchased
"ASIN Targeting"
"Pixel Retargeting"
Bottom Funnel Awareness
What makes the Amazon DSP powerful is exclusive access to Amazon data, across sites such as Amazon, Twitch, Prime Video, Freevee, IMDB and much more.
With up to 400 million DSP users worldwide each month, DSP is a powerful tool to expand brand awareness & connect with audiences at different phases of the customer journey.
Leveraging Toucan's services, we can help brands optimise their campaigns and make the most of the Amazon DSP for heightened visibility & conversions within the e-commerce landscape.