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TikTok Shop Services

Let your customers discover and buy your products the easy way.

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TIKTOK SHOP PARTNER

Why Toucan?

Toucan are a full service agency.  We activate brands on TikTok who want to increase their reach and drive sales.

Discovery

Entertainment meets commerce through authentic and relatable shopping content, that sparks inspiration leading to purchase.

Engaging Communities

TikTok communities drive discovery and influence culture. Brands can build lasting relationships with users by tapping into these existing communities.

Easy & Safe Shopping

Revolutionising the shopping journey, from the For You Page to a safe and secure check-out, order management, and support all within the app.

Scaleable Ecosystems

Support for your business, no matter the size.

Our TikTok Shop Account Management Services Include:

  • TikTok Shop Setup & Integration

    We help set up and integrate your TikTok Shop seamlessly with your existing eCommerce ecosystem. From onboarding to product catalogue structuring, our team ensures your brand is ready to sell efficiently on TikTok from day one.

  • TikTok Shop Ads Management

    Our paid media specialists create and manage high-performing TikTok Shop campaigns designed to drive traffic and conversions. We continuously optimise targeting, creatives, and budgets to maximise ROAS and scale performance.

  • Content & Creative Strategy

    We develop scroll-stopping content tailored to TikTok’s algorithm and audience behaviour. From UGC-style videos to branded content, we ensure your products are showcased in a way that drives engagement and sales.

  • Affiliate & Creator Management

    We connect your brand with relevant TikTok creators and affiliates to amplify reach and drive conversions. From outreach to performance tracking, we manage the full creator ecosystem to maximise impact.

  • Product Listing Optimisation

    We optimise your TikTok Shop listings with compelling copy, high quality graphics, and best-practice structuring to improve discoverability and conversion rates within the platform.

  • TikTok Shop LIVEs

    We plan and execute TikTok Live Shopping sessions that convert. From scripting and promotion to performance analysis, we help you turn live streams into a consistent revenue channel.

  • Analytics & Reporting

    Your dedicated account manager provides clear, actionable insights across TikTok Shop performance. We track key metrics and continuously refine strategy to drive growth and efficiency.

  • Customer Reviews

    We are aware of the significance of user reviews in TikTok Shop and how much they can increase conversions so we will try to maximise this as possible.

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Why TikTok?

  • 3 in 4

    TikTok users are likely to buy something while on TikTok

  • 70%

    of users discover new brands & products on TikTok​

  • 83%

    says that TikTok plays a role in purchase decisions

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TikTok Shop provides 4 native ways to shop

It enables merchants and creators to showcase and sell products for the TikTok community to discover and purchase directly through a complete in-app experience.

  • LIVE Shopping

    Shop directly from a LIVE by tapping the pinned products or browsing the shopping basket icon.

  • Shoppable Videos

    Shop directly from a shoppable in-feed video by tapping the product link & basket icon.

  • Product Showcase

    Shop directly from a brand or creator account and get access to products within the app.

  • Shop Tab

    Let users find your product assortment, shoppable content, and promotion campaigns all in one place.

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How Toucan Can Help Your Brand

  • Content

    Toucan will plan out your content calendar ensuring a mixture of brand content, user generated content and in-house production with our Toucan Studios team to give your brand the competitive edge on TikTok.

  • Advertising

    Toucan makes the most of all advertising formats available on TikTok with Video Shopping Ads, Live Shopping Ads & Product Shopping Ads putting your brand in front of your target audience to drive awareness, engagement, and sales.

  • Partnerships

    By collaborating with influencers who align with your brand's values and target demographic, you can create authentic, relatable content that resonates with potential customers.

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TikTok UGC

User-generated content (UGC) on TikTok refers to original content created by real users, showcasing their creativity and authenticity. It encompasses various content types, including viral videos, dance moves, how-to videos, and product reviews.

Why it works?

Consumers crave realness. TikTok’s top-performing content feels unpolished, personal, and relatable and UGC checks every box.

Launch on TikTok Shop

  • Tailored TikTok Videos

    Creators craft content to match your brand tone and goals.

  • Vetted Creators

    We match you with proven TikTok talent your audience trusts.

  • TikTok Shop Optimised

    Content made to drive conversions in-feed, on PDPs & ads.

  • Performance Focused

    Strategy + creative with ROAS, not just reach, in mind.

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FAQs

What is TikTok Shop and how do you help brands?

TikTok Shop is TikTok’s commerce integration. We help brands launch, manage, and optimise their TikTok Shop presence from product feed to ad campaigns.

Does Toucan also manage TikTok ads?

Yes, Toucan can design TikTok-specific creative, campaign structures, and measurement.

What do I need to get started with TikTok Shop?

You need a TikTok Account or Phone/Email Go to Register to sign up Enter your personal/business information Choose your business type and submit relevant documents Wait for approval of your application review, 2-3 days Link bank account Upload products and sell online.

How can I add my products to TikTok Shop?

After successful registration in TikTok Shop as a Seller, product information can be uploaded in the seller centre. Products uploaded need to be compliant with TikTok Shop product qualifications and UK regulations as unsupported products will be rejected.

How can I sell my products on TikTok Shop?

1) Work with creators to promote products. TikTok Shop Affiliate programme helps brands and sellers connect with creators through commission-based collaboration.
2) Go LIVE, Create Shoppable Videos, Product showcase.
3) Get insights on products and sales performance in seller centre: reviews, analytics dashboard.

How can I promote my products with TikTok Shop?

Discounts, vouchers, free shipping promotion/subsidies, incentive programmes.

How can customers buy my products on TikTok Shop?

LIVE streams, short videos, showcase tab
Click on product and add to basket
Manage orders, order tracking, shipping, returns, and payment methods all within seller centre.

Can you cross promote between Amazon & TikTok Shop?

Yes, Toucan strategises cross-channel funnels and attribution to maximise synergy between platforms.