Amazon DSP, Run by People Who Plan Full-Funnel
Programmatic display, streaming TV and audience strategy that reaches the right people on and off Amazon, then proves it worked. Amazon DSP management from an Amazon Ads Advanced Partner.
Reach Beyond the Search Bar
Sponsored ads harvest people already searching. Amazon DSP reaches people before they search, using purchase-based audiences no other platform has, across Prime Video, Fire TV, Twitch, Amazon's owned pages and the open web. It's how brands build demand instead of just capturing it.
Capabilities
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Audience & Measurement
Learn MoreAmazon Marketing Cloud analysis joining DSP signals to your own data.
Endemic and Non-Endemic Brands
If you sell on Amazon, DSP defends your brand and scales reach efficiently. If you don't, you can still buy Amazon's audiences to drive your own outcomes.
DSP rewards patience and data. We plan audience-first, set a realistic learning phase, and judge against incrementality rather than the platform's generous self-attribution. Creative is built for each placement (our content team →), and DSP is planned alongside your sponsored ads →, not in a silo.
FAQ
What's the minimum spend for Amazon DSP?
Amazon sets managed-service minimums that move over time, and a meaningful test needs enough budget to clear the learning phase. We'll tell you on a call whether your budget clears the bar for a real test, rather than taking spend that can't succeed.
Can I use Amazon DSP if I don't sell on Amazon?
Yes. Non-endemic brands (insurance, auto, travel, finance and more) use DSP to reach Amazon's purchase-based audiences and drive outcomes on their own sites.
How is DSP different from Sponsored Display?
Sponsored Display is a simpler, self-serve retargeting format inside the ads console. DSP is the full programmatic platform: broader inventory, advanced audiences, streaming TV and clean-room measurement.