TT Shop Fulfilment Model Shift

TikTok Shop has made its boldest operational move yet. From early 2026, US sellers will be required to use TikTok-approved fulfilment partners, marking the end of widespread self-fulfilment and third-party logistics options.

• Starting February 2026, TikTok Shop will end self-fulfilled and third-party shipping (including Amazon MCF support).
• All orders must be fulfilled via TikTok-approved logistics partners.
• This is a structural change to how fulfilment works on the platform and has big implications for margins, delivery times, and the way TikTok Shop sellers plan offers and advertising incentives going forward