TikTok Launches Smart Promotion Programme & Co-Funded Promotion Programme

TikTok Shop is accelerating seller growth through two major initiatives: the Smart Promotion Programme, which uses automated optimisation and an image-to-video creator to turn product assets into high-performing short-form content with minimal effort, and the Co-Funded Promotion Programme, where TikTok Shop and sellers jointly invest in promotions such as coupons and new-customer discounts. TikTok then allocates that budget using its algorithms to maximise performance currently offering a guaranteed 5x ROI giving brands a lower-risk way to scale demand, visibility and sales on the platform.

Smart Promotion Programme

1.     Automated Sales Optimisation: This new tool automatically optimises promotions to boost performance with minimal manual setup.

2.     Image-to-Video Creator Tool: Simplifies creation of short videos from product images which is ideal for TikTok ad and organic visuals.

Co-Funded Promotion Programme

Co-funded Promotion is a TikTok Shop programme where both TikTok Shop and sellers contribute marketing funds, and TikTok strategically allocates these funds across promotional activities like product coupons and nåew customer discounts. The platform manages all investment in this Program, aiming to maximise sellers' ROI with the support of advanced algorithms. TikTok Shop currently guarantees a ROI of 5x.