New Section-Level Shopper Engagement Insights on Brand Stores

The introduction of section-level insights finally gives brands visibility into how shoppers interact with individual areas of their Brand Store and not just top-line traffic.

Section-level Brand Store insights give you a detailed view of how shoppers engage with each part of your store, broken down by traffic source. You can analyse key metrics such as renders, viewable impressions, clicks, and click-through rate (CTR) for individual sections, enabling you to optimise your store layout based on real performance data. These metrics have been available since January 10, 2026.

With this deeper visibility, brands can identify which sections and content types drive meaningful engagement and contribute to conversion. By understanding how section placement, creative format, and traffic source influence shopper behaviour, you can build more intuitive, high-performing Brand Stores that create smoother shopping experiences and support increased sales.