LinkedIn CTV Ads Through Amazon DSP: A Huge Opportunity for B2B Brands

Amazon Ads and LinkedIn have now integrated LinkedIn’s professional audience data into Amazon DSP for Connected TV campaigns.

This is a very significant development for B2B marketing.

Advertisers can now target streaming TV audiences using LinkedIn’s:

  • Job title targeting
  • Industry targeting
  • Seniority targeting
  • Professional audience signals

…through Amazon DSP inventory.

That means B2B advertisers can now run premium CTV campaigns aimed specifically at:

  • CMOs
  • IT decision-makers
  • Procurement leaders
  • Finance executives
  • Enterprise buyers

…within streaming TV environments.

Historically, B2B marketers struggled with TV because targeting was broad and expensive. This partnership changes that.

LinkedIn states its CTV ads are significantly more effective than traditional linear TV for reaching professional audiences.

This integration also highlights a much bigger strategic point:

Amazon DSP is evolving into a centralised gateway for premium media supply and audience access.

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