Amazon Now Offer Prime Exclusive Deals All Year Round

Amazon has just made it easier for brands to drive growth through deals all year round. Previously, Prime Exclusive Deals were mainly tied to big events like Prime Day or Black Friday. Now, you can run them whenever it makes sense for your business.

Here’s why this matters:

• Target Prime members - They shop more frequently and are more likely to become repeat customers.
• Stay in control - Launch deals during quieter periods, product launches, or seasonal pushes, rather than waiting for Amazon’s big events.
• Boost visibility - Prime Exclusive Deals get premium placements on the Deals page, homepage, and in search results with a “Prime Deal” badge.
• Drive conversions - Your offers are highlighted in targeted customer communications, making them even easier for Prime members to discover.

This new update gives brands greater flexibility to align Amazon promotions with their own business instead of being tied to Amazon’s big retail events. Whether you want to support a new product launch, clear seasonal inventory, or create a mid-year sales spike, Prime Exclusive Deals can now be used as a year-round lever to influence performance.