Amazon Announces Access to Premier Sports Streaming Inventory Through DSP
Amazon Ads has just announced that advertisers can now access Premier Sports’ streaming ad inventory through its DSP, opening up ad placements across both the Prime Video channel and Premier Sports app.
That means brands can now reach UK audiences at scale watching LaLiga, the Scottish Premiership, Coppa Italia, and more on top of Amazon’s existing sports coverage like the UEFA Champions League, NBA, and NFL.
This move isn’t just about expanding content. It’s about expanding audience access.
For brands, this means:
- Premium, engaged audiences: Live sports viewers are highly attentive, a prime opportunity for awareness and brand storytelling.
- Cross-channel reach: Ads can now appear across connected TV, Prime Video, and third-party apps, all within one platform (Amazon DSP).
- Data-driven precision: With Amazon’s first-party shopping and viewing data, advertisers can target audiences based on both media consumption and purchase behaviour, something no other streaming platform can match.
- Full-funnel impact: From upper-funnel awareness during live matches to lower-funnel conversion via Amazon audiences, brands can build a seamless journey within the same ecosystem.
Amazon DSP is becoming a must-have in modern ad strategies, especially for brands who want to connect with consumers in premium environments and measure the business impact of every impression. If your brand hasn’t implemented DSP into your advertising strategy and want to explore how it can benefit your brand, get in touch with the team at Toucan and we can explore how we can help you out.