Amazon Ads x Netflix: A New Era for Streaming Advertising
Amazon Ads has just announced a major new partnership with Netflix that will reshape how advertisers can connect with streaming audiences worldwide. Beginning in Q4 2025, advertisers using Amazon DSP will gain direct access to Netflix’s premium ad inventory, a move that unlocks fresh opportunities for brands looking to engage highly attentive viewers in streaming environments.
This partnership will roll out in 11 key markets, including the United States, United Kingdom, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany, and Australia, offering broad coverage for advertisers seeking global reach.
Why This Matters for Advertisers
This integration means that brands can now manage their Netflix advertising directly through Amazon DSP, alongside their campaigns across other Amazon and third-party inventory.
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Campaign Management – Plan, buy, and measure Netflix ads within the same interface as other programmatic campaigns.
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Premium Streaming Inventory – Access Netflix’s high-quality, brand-safe content library and highly engaged subscriber base.
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Advanced Targeting – Leverage Amazon’s unique first-party shopping insights and clean room technology to reach the right audiences.
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AI-Powered Optimisation – Take advantage of Amazon DSP’s machine learning to drive better outcomes through automated campaign planning and measurement.
Industry Leaders Thoughts
Paul Kotas, Senior Vice President at Amazon Ads, emphasised the simplicity this partnership brings to advertisers:
“Our goal is to remove the guesswork for advertisers by making it simple to manage all of their TV planning and buying with Amazon Ads.”
Amy Reinhard, President of Advertising at Netflix, highlighted the strategic alignment:
“By integrating Amazon DSP and enabling even more advanced capabilities together over time, we’re making it easier than ever to connect with Netflix's global engaged audience.”
What This Means for the Future of Streaming Ads
This collaboration represents a significant milestone in advertising. Netflix’s move into programmatic buying through Amazon DSP signals its continued evolution as an ad-supported platform, while Amazon strengthens its position as a leader in the streaming ad tech space.
With tools like Amazon DSP, advertisers can now bring commerce data, audience insights, and premium streaming inventory under one roof creating a more holistic, performance-driven approach to media buying.
Key Takeaway
If your brand advertises on streaming platforms, this partnership is a game-changer. Start thinking about how Netflix inventory could complement your existing Amazon DSP strategy and prepare to take advantage of this integration when it launches in Q4 2025