Amazon Ads unBoxed Day 2 Updates

Amazon Ads unveiled Creative Agent yesterday but today during the creative keynote speech, they went into more detail regarding the AI-powered creative partner that is built directly into the Amazon Ads platform.

Creative Agent is an AI-driven creative director designed to help brands of all sizes develop professional-grade ad content from concept to production in minutes.

How it works:

• Conducts market research on your brand, category, and competitors.
• Generates creative concepts, storyboards, and scripts tailored to your objectives.
• Produces ready-to-run ads across channels including TV, audio, display, and sponsored ads.
• Uses over 50 AI tools to create and edit copy, images, video, and audio.
• Lets users iterate naturally by just typing prompts like “make the tone more nostalgic” or “update for Christmas”.

Demo highlights: Amazon showcased how brands can:

• Turn a product image into lifestyle creatives for display ads in seconds.
• Build audio ads with voiceovers and background music directly from product links.
• Create full video ads for Prime Video and beyond (Disney, Paramount+, Netflix) complete with animations, text, and brand assets.

The bigger picture is that Creative Agent is part of Amazon’s broader Full-Funnel Campaigns vision which is using AI to unify advertising across shopping, streaming, and the open internet.

Available now, Creative Agent is free to use and available starting today in the US, with global rollout expected to follow.