Amazon Ads unBoxed 2025 Day 1 Updates

Amazon just dropped some massive updates from the Keynote speech from unBoxed. Here are all the major updates!

👉🏼 Creative Agent - A new AI-powered creative director that analyses your brand assets, customer reviews, and product features that then generates full creative briefs and storyboards for your campaigns.

👉🏼 Full Funnel Campaigns Launching Next Year - You can now run multi-channel campaigns (TV, audio, display, Sponsored Ads) with a single setup powered by AI. Built and managed by the new Ads Agent.

👉🏼 Inventory Hub Enhancements - Negotiate premium streaming TV deals directly within Inventory Hub via Amazon Publisher Cloud that helps with faster setup, smarter planning, and complete transparency with Complete TV now available to all advertisers.

👉🏼 Brand+ & Performance+ Is Smarter Than Ever - New predictive AI models, creative optimisation, and real-time insights delivering better audience precision and stronger conversion results.

👉🏼 One Unified Ad Platform - Amazon Ads Console + DSP are now one with unified reporting, standardised metrics, AI-powered search, and simplified navigation across all campaign types.

👉🏼 Introducing Ads Agent - Your new AI advertising assistant that can manage hundreds of campaigns via simple natural language prompts. Adjust budgets, bids, or targeting instantly.

👉🏼 Sponsored Brands Reserve Share of Voice - Pre-purchase top-of-search placements for branded searches at a fixed upfront price. Capture shoppers the moment they search for you and lock in visibility when intent is highest.

👉🏼 Sponsored Brand Collections - New ad format that lets shoppers browse multiple rated products in one ad. AI curates the most relevant items, so shoppers can compare, explore, and buy, all within a single ad experience.

👉🏼 AI-Powered Prompts - Smart, conversational prompts automatically appear in Sponsored Ads to answer shopper questions like “Which TV is best for gaming?” before they even ask. Built with Amazon’s conversational assistant (Rufus), helping turn hesitation into purchase.

👉🏼 Sponsored Products Video - A richer, more immersive experience: shoppers can watch full videos, jump between product spotlights, and explore features interactively. Early results show +15% CTR and +21% conversion rates.

Amazon Ads Day 1 at Unboxed 2025 delivered a wave of AI-powered innovation designed to make shopping journeys smarter and more seamless.

Stay tuned and follow Toucan for all the biggest insights and creative announcements coming from Day 2, where Amazon is set to unveil even more on the future of AI-driven ad creative.