TikTok Shop Launch GMV Max
5 Feb 2025
TikTok are transforming TikTok Shop advertising for sellers!
TikTok have now introduced GMV Max which is their new automated advertising solution designed to make campaign management far easier than before while boosting your shop’s paid traffic and organic reach.
With GMV Max now optimising for both organic reach and paid ad traffic, it will be able to drive more value that wouldn’t have been attainable therefore, completely elevating your TikTok advertising strategy.
How does GMV Max help brands on TikTok?
Simplifying Campaign Management
We all know that creating and running ad campaigns on all platforms can be extremely time-consuming. Now with GMV Max, this automatically leverages all creative assets such as organic videos, affiliate or influencer content and paid ads into one seamless campaign.
All you must do is select the products to promote, set your ROI target along with the budget and GMV Max handles everything.
Smarter Budgeting
GMV Max will ensure that your ads budget will work efficiently due to its use of smart bidding where it identifies the most effective creatives, placements and audiences to maximise your results.
Optimum Reach
GMV Max allows you to connect with users across all shoppable placements on TikTok such as the For You Page, Shop Tab & Search.
GMV Max Stats
According to TikTok’s Internal Data, Sellers using GMV Max in initial tests reported a remarkable 30% uplift in GMV however this does depend on spend and the brand, but it highlights how it is such a powerful tool.
Live & Product GMV Max
TikTok have launched both Live GMV Max & Product GMV Max where Live GMV Max is only used when there is LIVE Shopping occurring, but Product GMV Max is only for shoppable video creatives so essentially pushing your products.
Summary
By leveraging smart bidding and consolidating organic content, influencer posts, and paid ads into a single campaign, GMV Max optimises ad spend and maximises visibility across key TikTok shopping placements. With Live GMV Max for live shopping and Product GMV Max for shoppable video creatives, this tool is set to enhance TikTok advertising efficiency and sales performance. We are currently testing internally to see how this compares to normal advertising campaigns so look out for an upcoming post with our feedback on this shortly.
TikTok are transforming TikTok Shop advertising for sellers!
TikTok have now introduced GMV Max which is their new automated advertising solution designed to make campaign management far easier than before while boosting your shop’s paid traffic and organic reach.
With GMV Max now optimising for both organic reach and paid ad traffic, it will be able to drive more value that wouldn’t have been attainable therefore, completely elevating your TikTok advertising strategy.
How does GMV Max help brands on TikTok?
Simplifying Campaign Management
We all know that creating and running ad campaigns on all platforms can be extremely time-consuming. Now with GMV Max, this automatically leverages all creative assets such as organic videos, affiliate or influencer content and paid ads into one seamless campaign.
All you must do is select the products to promote, set your ROI target along with the budget and GMV Max handles everything.
Smarter Budgeting
GMV Max will ensure that your ads budget will work efficiently due to its use of smart bidding where it identifies the most effective creatives, placements and audiences to maximise your results.
Optimum Reach
GMV Max allows you to connect with users across all shoppable placements on TikTok such as the For You Page, Shop Tab & Search.
GMV Max Stats
According to TikTok’s Internal Data, Sellers using GMV Max in initial tests reported a remarkable 30% uplift in GMV however this does depend on spend and the brand, but it highlights how it is such a powerful tool.
Live & Product GMV Max
TikTok have launched both Live GMV Max & Product GMV Max where Live GMV Max is only used when there is LIVE Shopping occurring, but Product GMV Max is only for shoppable video creatives so essentially pushing your products.
Summary
By leveraging smart bidding and consolidating organic content, influencer posts, and paid ads into a single campaign, GMV Max optimises ad spend and maximises visibility across key TikTok shopping placements. With Live GMV Max for live shopping and Product GMV Max for shoppable video creatives, this tool is set to enhance TikTok advertising efficiency and sales performance. We are currently testing internally to see how this compares to normal advertising campaigns so look out for an upcoming post with our feedback on this shortly.
TikTok are transforming TikTok Shop advertising for sellers!
TikTok have now introduced GMV Max which is their new automated advertising solution designed to make campaign management far easier than before while boosting your shop’s paid traffic and organic reach.
With GMV Max now optimising for both organic reach and paid ad traffic, it will be able to drive more value that wouldn’t have been attainable therefore, completely elevating your TikTok advertising strategy.
How does GMV Max help brands on TikTok?
Simplifying Campaign Management
We all know that creating and running ad campaigns on all platforms can be extremely time-consuming. Now with GMV Max, this automatically leverages all creative assets such as organic videos, affiliate or influencer content and paid ads into one seamless campaign.
All you must do is select the products to promote, set your ROI target along with the budget and GMV Max handles everything.
Smarter Budgeting
GMV Max will ensure that your ads budget will work efficiently due to its use of smart bidding where it identifies the most effective creatives, placements and audiences to maximise your results.
Optimum Reach
GMV Max allows you to connect with users across all shoppable placements on TikTok such as the For You Page, Shop Tab & Search.
GMV Max Stats
According to TikTok’s Internal Data, Sellers using GMV Max in initial tests reported a remarkable 30% uplift in GMV however this does depend on spend and the brand, but it highlights how it is such a powerful tool.
Live & Product GMV Max
TikTok have launched both Live GMV Max & Product GMV Max where Live GMV Max is only used when there is LIVE Shopping occurring, but Product GMV Max is only for shoppable video creatives so essentially pushing your products.
Summary
By leveraging smart bidding and consolidating organic content, influencer posts, and paid ads into a single campaign, GMV Max optimises ad spend and maximises visibility across key TikTok shopping placements. With Live GMV Max for live shopping and Product GMV Max for shoppable video creatives, this tool is set to enhance TikTok advertising efficiency and sales performance. We are currently testing internally to see how this compares to normal advertising campaigns so look out for an upcoming post with our feedback on this shortly.