TikTok Now Gives Advertisers Greater Flexibility Over Where Their Ads Appear
17 Apr 2025
Two new brand suitability controls that have been introduced by TikTok will now give advertisers greater flexibility over where their ads appear.
These new controls provide advertisers with even greater flexibility in shaping their brand suitability strategies.
Expanding advertiser control with new exclusion lists
Brands have unique values & preferences when it comes to their ad placements. With the TikTok Video Exclusion List and TikTok Profile Feed Exclusion List, TikTok are introducing new layers of customisation to help advertisers align their campaigns with their brand values.
TikTok Video Exclusion List enables advertisers to exclude specific video IDs from appearing next to their ads, offering near real-time exclusions and more granular control over ad adjacency and suitability.
TikTok Profile Feed Exclusion List allows advertisers to exclude specific profile pages (by username) from serving adjacent to their Profile Feed ads, helping brands maintain alignment with their messaging and brand identity.
Both solutions are now globally available in the Brand Safety Hub in TikTok Ads Manager.
What does this mean for brands?
Improved control over brand perception.
It will reduce the risk of brand misalignment.
It enhances the ability to tailor campaigns to brand-specific values.
In summary, TikTok’s new brand suitability controls mark a significant step forward in giving advertisers greater control over their ad placements. With the ability to exclude specific videos and profiles, brands can now better protect their image, avoid unwanted associations, and ensure their campaigns reflect their unique values. These tools offer a more tailored and secure advertising experience making brand alignment on TikTok more achievable than ever.
Two new brand suitability controls that have been introduced by TikTok will now give advertisers greater flexibility over where their ads appear.
These new controls provide advertisers with even greater flexibility in shaping their brand suitability strategies.
Expanding advertiser control with new exclusion lists
Brands have unique values & preferences when it comes to their ad placements. With the TikTok Video Exclusion List and TikTok Profile Feed Exclusion List, TikTok are introducing new layers of customisation to help advertisers align their campaigns with their brand values.
TikTok Video Exclusion List enables advertisers to exclude specific video IDs from appearing next to their ads, offering near real-time exclusions and more granular control over ad adjacency and suitability.
TikTok Profile Feed Exclusion List allows advertisers to exclude specific profile pages (by username) from serving adjacent to their Profile Feed ads, helping brands maintain alignment with their messaging and brand identity.
Both solutions are now globally available in the Brand Safety Hub in TikTok Ads Manager.
What does this mean for brands?
Improved control over brand perception.
It will reduce the risk of brand misalignment.
It enhances the ability to tailor campaigns to brand-specific values.
In summary, TikTok’s new brand suitability controls mark a significant step forward in giving advertisers greater control over their ad placements. With the ability to exclude specific videos and profiles, brands can now better protect their image, avoid unwanted associations, and ensure their campaigns reflect their unique values. These tools offer a more tailored and secure advertising experience making brand alignment on TikTok more achievable than ever.
Two new brand suitability controls that have been introduced by TikTok will now give advertisers greater flexibility over where their ads appear.
These new controls provide advertisers with even greater flexibility in shaping their brand suitability strategies.
Expanding advertiser control with new exclusion lists
Brands have unique values & preferences when it comes to their ad placements. With the TikTok Video Exclusion List and TikTok Profile Feed Exclusion List, TikTok are introducing new layers of customisation to help advertisers align their campaigns with their brand values.
TikTok Video Exclusion List enables advertisers to exclude specific video IDs from appearing next to their ads, offering near real-time exclusions and more granular control over ad adjacency and suitability.
TikTok Profile Feed Exclusion List allows advertisers to exclude specific profile pages (by username) from serving adjacent to their Profile Feed ads, helping brands maintain alignment with their messaging and brand identity.
Both solutions are now globally available in the Brand Safety Hub in TikTok Ads Manager.
What does this mean for brands?
Improved control over brand perception.
It will reduce the risk of brand misalignment.
It enhances the ability to tailor campaigns to brand-specific values.
In summary, TikTok’s new brand suitability controls mark a significant step forward in giving advertisers greater control over their ad placements. With the ability to exclude specific videos and profiles, brands can now better protect their image, avoid unwanted associations, and ensure their campaigns reflect their unique values. These tools offer a more tailored and secure advertising experience making brand alignment on TikTok more achievable than ever.