Sponsored Brands Forecasting for Impressions & Clicks is Now Available in the Advertising Console
3 Dec 2024
Sponsored Brands has launched a new feature in the advertising console that provides forecasts of impressions and clicks based on your campaign settings.
Impression forecasts are an estimate of the number of times your ad(s) will be displayed, and click forecasts are an estimate of the number of times your ad(s) will be clicked.
Forecasts are now available when building a campaign on the advertising console for campaigns that have selected the “Drive page visits” goal-based campaign control. Forecasts are based on machine-learning models that are built on the observable performance of historical campaigns with similar settings. They are not a guarantee of performance.
Why is it important?
Forecasts can help brands & advertisers understand the impact of their campaign setting selections before launching a campaign. Now you will be able to receive an estimated range of impressions that your campaign may deliver based on selected campaign settings, such as budget, targeting, and bid values. When the settings are changed, forecasts will update accordingly, so you can see the estimated impact of different campaign settings.
This update in the advertising console is significant for brands selling on Amazon as it enables advertisers to make more informed decisions when setting up Sponsored Brands campaigns.
Things to Keep in Mind
Estimates, Not Guarantees: These forecasts are based on historical data and machine-learning models, so actual performance may differ.
Goal-Specific Feature: The feature is available for campaigns with the “Drive page visits” goal, meaning it’s tailored to strategies focused on traffic rather than conversions.
How does this new update help?
This tool helps bridge the gap between campaign planning and execution by providing clarity on potential outcomes, enabling brands to:
Set realistic performance expectations.
Optimise campaign parameters before committing budget.
Reduce trial-and-error phases in advertising strategies.
For brands selling on Amazon, this means more efficient ad spend and potentially better ROI by leveraging data-driven insights to craft impactful campaigns.
Sponsored Brands has launched a new feature in the advertising console that provides forecasts of impressions and clicks based on your campaign settings.
Impression forecasts are an estimate of the number of times your ad(s) will be displayed, and click forecasts are an estimate of the number of times your ad(s) will be clicked.
Forecasts are now available when building a campaign on the advertising console for campaigns that have selected the “Drive page visits” goal-based campaign control. Forecasts are based on machine-learning models that are built on the observable performance of historical campaigns with similar settings. They are not a guarantee of performance.
Why is it important?
Forecasts can help brands & advertisers understand the impact of their campaign setting selections before launching a campaign. Now you will be able to receive an estimated range of impressions that your campaign may deliver based on selected campaign settings, such as budget, targeting, and bid values. When the settings are changed, forecasts will update accordingly, so you can see the estimated impact of different campaign settings.
This update in the advertising console is significant for brands selling on Amazon as it enables advertisers to make more informed decisions when setting up Sponsored Brands campaigns.
Things to Keep in Mind
Estimates, Not Guarantees: These forecasts are based on historical data and machine-learning models, so actual performance may differ.
Goal-Specific Feature: The feature is available for campaigns with the “Drive page visits” goal, meaning it’s tailored to strategies focused on traffic rather than conversions.
How does this new update help?
This tool helps bridge the gap between campaign planning and execution by providing clarity on potential outcomes, enabling brands to:
Set realistic performance expectations.
Optimise campaign parameters before committing budget.
Reduce trial-and-error phases in advertising strategies.
For brands selling on Amazon, this means more efficient ad spend and potentially better ROI by leveraging data-driven insights to craft impactful campaigns.
Sponsored Brands has launched a new feature in the advertising console that provides forecasts of impressions and clicks based on your campaign settings.
Impression forecasts are an estimate of the number of times your ad(s) will be displayed, and click forecasts are an estimate of the number of times your ad(s) will be clicked.
Forecasts are now available when building a campaign on the advertising console for campaigns that have selected the “Drive page visits” goal-based campaign control. Forecasts are based on machine-learning models that are built on the observable performance of historical campaigns with similar settings. They are not a guarantee of performance.
Why is it important?
Forecasts can help brands & advertisers understand the impact of their campaign setting selections before launching a campaign. Now you will be able to receive an estimated range of impressions that your campaign may deliver based on selected campaign settings, such as budget, targeting, and bid values. When the settings are changed, forecasts will update accordingly, so you can see the estimated impact of different campaign settings.
This update in the advertising console is significant for brands selling on Amazon as it enables advertisers to make more informed decisions when setting up Sponsored Brands campaigns.
Things to Keep in Mind
Estimates, Not Guarantees: These forecasts are based on historical data and machine-learning models, so actual performance may differ.
Goal-Specific Feature: The feature is available for campaigns with the “Drive page visits” goal, meaning it’s tailored to strategies focused on traffic rather than conversions.
How does this new update help?
This tool helps bridge the gap between campaign planning and execution by providing clarity on potential outcomes, enabling brands to:
Set realistic performance expectations.
Optimise campaign parameters before committing budget.
Reduce trial-and-error phases in advertising strategies.
For brands selling on Amazon, this means more efficient ad spend and potentially better ROI by leveraging data-driven insights to craft impactful campaigns.