Recapping Amazon Prime Day 2024
23 Jul 2024
Amazon Prime Day 2024 fuels record $14.2B across e-commerce which is up 11% from last year. Mobile shopping drove almost half (49.2%) of that, reaching $7 billion – 18.6% more than last year according to Adobe Analytics data. Amazon announced that Prime Day 2024 was Amazon’s biggest Prime Day shopping event ever, with record sales and more items sold during the two-day event than any previous Prime Day event. During the 48-hour shopping event, Prime Members globally saved billions on deals across every category.
Amazon Prime Members shopped deals from popular brands like Sol de Janeiro, Apple, Dyson, and Ring as well as smaller brands like TruSkin, ALOHA, and Native Pet with more members in the US able to shop more deals on small business products than ever before. Independent sellers of which most are small – medium-sized businesses sold more than 200 million items during the event.
Over the two days, electronics sales rose 61% compared to average daily sales in June. Back-to-school was also a factor with sales of backpacks, lunchboxes. Stationery and other school and office supplies rising 216% across both days compared to June, and children’s apparel sales rose 165% according to Adobe Analytics data.
Pacvue shared some initial data highlighting some interesting figures:
630% WoW increase in average daily spend
71% YoY increase in CPC
35% increase in Amazon DSP spend
$30M ad spend in the Baby Products Category on Day 1
231% YoY increase in sales for the Toys & Games Category
Summary
Post-Prime day, it’s important for brands to keep newly acquired customers engaged and retarget those customers that visited a product detail page but did not make a purchase. One method is to use retargeting Sponsored Display campaigns that will allow you to retarget customers who previously viewed listings or purchased from you and by doing so, you will gain an increased chance of converting them.
Amazon confirmed there will be another Prime Deal Event in the fall (autumn) and that brands should create deals for the Prime Fall Deal Event by August 6th.
Amazon Prime Day 2024 fuels record $14.2B across e-commerce which is up 11% from last year. Mobile shopping drove almost half (49.2%) of that, reaching $7 billion – 18.6% more than last year according to Adobe Analytics data. Amazon announced that Prime Day 2024 was Amazon’s biggest Prime Day shopping event ever, with record sales and more items sold during the two-day event than any previous Prime Day event. During the 48-hour shopping event, Prime Members globally saved billions on deals across every category.
Amazon Prime Members shopped deals from popular brands like Sol de Janeiro, Apple, Dyson, and Ring as well as smaller brands like TruSkin, ALOHA, and Native Pet with more members in the US able to shop more deals on small business products than ever before. Independent sellers of which most are small – medium-sized businesses sold more than 200 million items during the event.
Over the two days, electronics sales rose 61% compared to average daily sales in June. Back-to-school was also a factor with sales of backpacks, lunchboxes. Stationery and other school and office supplies rising 216% across both days compared to June, and children’s apparel sales rose 165% according to Adobe Analytics data.
Pacvue shared some initial data highlighting some interesting figures:
630% WoW increase in average daily spend
71% YoY increase in CPC
35% increase in Amazon DSP spend
$30M ad spend in the Baby Products Category on Day 1
231% YoY increase in sales for the Toys & Games Category
Summary
Post-Prime day, it’s important for brands to keep newly acquired customers engaged and retarget those customers that visited a product detail page but did not make a purchase. One method is to use retargeting Sponsored Display campaigns that will allow you to retarget customers who previously viewed listings or purchased from you and by doing so, you will gain an increased chance of converting them.
Amazon confirmed there will be another Prime Deal Event in the fall (autumn) and that brands should create deals for the Prime Fall Deal Event by August 6th.
Amazon Prime Day 2024 fuels record $14.2B across e-commerce which is up 11% from last year. Mobile shopping drove almost half (49.2%) of that, reaching $7 billion – 18.6% more than last year according to Adobe Analytics data. Amazon announced that Prime Day 2024 was Amazon’s biggest Prime Day shopping event ever, with record sales and more items sold during the two-day event than any previous Prime Day event. During the 48-hour shopping event, Prime Members globally saved billions on deals across every category.
Amazon Prime Members shopped deals from popular brands like Sol de Janeiro, Apple, Dyson, and Ring as well as smaller brands like TruSkin, ALOHA, and Native Pet with more members in the US able to shop more deals on small business products than ever before. Independent sellers of which most are small – medium-sized businesses sold more than 200 million items during the event.
Over the two days, electronics sales rose 61% compared to average daily sales in June. Back-to-school was also a factor with sales of backpacks, lunchboxes. Stationery and other school and office supplies rising 216% across both days compared to June, and children’s apparel sales rose 165% according to Adobe Analytics data.
Pacvue shared some initial data highlighting some interesting figures:
630% WoW increase in average daily spend
71% YoY increase in CPC
35% increase in Amazon DSP spend
$30M ad spend in the Baby Products Category on Day 1
231% YoY increase in sales for the Toys & Games Category
Summary
Post-Prime day, it’s important for brands to keep newly acquired customers engaged and retarget those customers that visited a product detail page but did not make a purchase. One method is to use retargeting Sponsored Display campaigns that will allow you to retarget customers who previously viewed listings or purchased from you and by doing so, you will gain an increased chance of converting them.
Amazon confirmed there will be another Prime Deal Event in the fall (autumn) and that brands should create deals for the Prime Fall Deal Event by August 6th.