DSP Updates: Optimising Short-Flight DSP Campaigns & Pre-Flight Recommendations
3 Jan 2025
Amazon has rolled out updates to its Demand Side Platform (DSP), enhancing the recommendations feature to streamline campaign optimisation. For brands leveraging Amazon DSP for programmatic advertising, these changes are a game-changer, particularly during peak shopping seasons.
Key Features of the Update
Pre-Flight Optimisation Alerts
Amazon DSP now uses machine learning to automatically compare advertisers' campaign settings, such as maximum average CPM and line-item frequency caps against Amazon’s data-driven recommendations.
If opportunities for improvement exist, a new "Pre-Flight Recommendations" alert will appear in the integrated guidance panel.
Streamlined Campaign Setup
Advertisers receive actionable suggestions before launch to optimise bidding and pacing.
This minimises potential delivery issues and reduces the need for reactive mid-campaign adjustments.
Support for Short-Term Campaigns
Amazon has expanded its machine learning recommendations to support campaigns running seven days or less.
This enhancement ensures that short-term campaigns, like those run during peak shopping events, will receive timely and relevant optimisation suggestions.
What This Means for Brands
Improved Efficiency and Performance
Brands can make proactive decisions about campaign settings before going live.
By leveraging pre-flight alerts, advertisers can address pacing or frequency cap issues early, improving campaign performance from day one.
For high-demand shopping periods, this feature ensures brands don’t miss critical windows for visibility and sales.
Reduced Manual Optimisation
The new integration reduces the need for ongoing, manual adjustments mid-flight. Amazon DSP’s AI-powered recommendations allow for smarter, faster decision-making.
With recommendations accessible in a single click, advertisers can focus more on strategy and creative development.
Greater Impact During Peak Events
Campaigns for events like Black Friday, Cyber Monday, and Prime Day often run for shorter durations and require rapid optimisation.
By providing actionable insights pre-launch for seven-day campaigns or less, Amazon DSP enables brands to maximise impact during these crucial events.
Minimised Delivery Issues
Delivery issues, such as under-pacing, can hinder campaign performance. With pre-flight alerts, brands are equipped to tackle these issues before campaigns go live, ensuring optimal delivery and pacing.
Why Brands Should Take Notice
For brands using Amazon DSP, these enhancements provide a more data-driven and seamless approach to campaign management.
During peak periods, these updates can mean the difference between a successful campaign and one that underperforms. Pre-Flight Recommendations are not just about convenience, they’re about maximising ROI and staying ahead of the competition.
Summary
Amazon DSP’s latest update is a significant step toward smarter, faster, and more efficient advertising. For brands navigating the competitive landscape of e-commerce, especially during high traffic events, this feature simplifies the optimisation process while delivering real, actionable benefits.
By embracing these pre-flight recommendations, brands can unlock greater campaign efficiency, performance improvements, and higher ROI.
Amazon has rolled out updates to its Demand Side Platform (DSP), enhancing the recommendations feature to streamline campaign optimisation. For brands leveraging Amazon DSP for programmatic advertising, these changes are a game-changer, particularly during peak shopping seasons.
Key Features of the Update
Pre-Flight Optimisation Alerts
Amazon DSP now uses machine learning to automatically compare advertisers' campaign settings, such as maximum average CPM and line-item frequency caps against Amazon’s data-driven recommendations.
If opportunities for improvement exist, a new "Pre-Flight Recommendations" alert will appear in the integrated guidance panel.
Streamlined Campaign Setup
Advertisers receive actionable suggestions before launch to optimise bidding and pacing.
This minimises potential delivery issues and reduces the need for reactive mid-campaign adjustments.
Support for Short-Term Campaigns
Amazon has expanded its machine learning recommendations to support campaigns running seven days or less.
This enhancement ensures that short-term campaigns, like those run during peak shopping events, will receive timely and relevant optimisation suggestions.
What This Means for Brands
Improved Efficiency and Performance
Brands can make proactive decisions about campaign settings before going live.
By leveraging pre-flight alerts, advertisers can address pacing or frequency cap issues early, improving campaign performance from day one.
For high-demand shopping periods, this feature ensures brands don’t miss critical windows for visibility and sales.
Reduced Manual Optimisation
The new integration reduces the need for ongoing, manual adjustments mid-flight. Amazon DSP’s AI-powered recommendations allow for smarter, faster decision-making.
With recommendations accessible in a single click, advertisers can focus more on strategy and creative development.
Greater Impact During Peak Events
Campaigns for events like Black Friday, Cyber Monday, and Prime Day often run for shorter durations and require rapid optimisation.
By providing actionable insights pre-launch for seven-day campaigns or less, Amazon DSP enables brands to maximise impact during these crucial events.
Minimised Delivery Issues
Delivery issues, such as under-pacing, can hinder campaign performance. With pre-flight alerts, brands are equipped to tackle these issues before campaigns go live, ensuring optimal delivery and pacing.
Why Brands Should Take Notice
For brands using Amazon DSP, these enhancements provide a more data-driven and seamless approach to campaign management.
During peak periods, these updates can mean the difference between a successful campaign and one that underperforms. Pre-Flight Recommendations are not just about convenience, they’re about maximising ROI and staying ahead of the competition.
Summary
Amazon DSP’s latest update is a significant step toward smarter, faster, and more efficient advertising. For brands navigating the competitive landscape of e-commerce, especially during high traffic events, this feature simplifies the optimisation process while delivering real, actionable benefits.
By embracing these pre-flight recommendations, brands can unlock greater campaign efficiency, performance improvements, and higher ROI.
Amazon has rolled out updates to its Demand Side Platform (DSP), enhancing the recommendations feature to streamline campaign optimisation. For brands leveraging Amazon DSP for programmatic advertising, these changes are a game-changer, particularly during peak shopping seasons.
Key Features of the Update
Pre-Flight Optimisation Alerts
Amazon DSP now uses machine learning to automatically compare advertisers' campaign settings, such as maximum average CPM and line-item frequency caps against Amazon’s data-driven recommendations.
If opportunities for improvement exist, a new "Pre-Flight Recommendations" alert will appear in the integrated guidance panel.
Streamlined Campaign Setup
Advertisers receive actionable suggestions before launch to optimise bidding and pacing.
This minimises potential delivery issues and reduces the need for reactive mid-campaign adjustments.
Support for Short-Term Campaigns
Amazon has expanded its machine learning recommendations to support campaigns running seven days or less.
This enhancement ensures that short-term campaigns, like those run during peak shopping events, will receive timely and relevant optimisation suggestions.
What This Means for Brands
Improved Efficiency and Performance
Brands can make proactive decisions about campaign settings before going live.
By leveraging pre-flight alerts, advertisers can address pacing or frequency cap issues early, improving campaign performance from day one.
For high-demand shopping periods, this feature ensures brands don’t miss critical windows for visibility and sales.
Reduced Manual Optimisation
The new integration reduces the need for ongoing, manual adjustments mid-flight. Amazon DSP’s AI-powered recommendations allow for smarter, faster decision-making.
With recommendations accessible in a single click, advertisers can focus more on strategy and creative development.
Greater Impact During Peak Events
Campaigns for events like Black Friday, Cyber Monday, and Prime Day often run for shorter durations and require rapid optimisation.
By providing actionable insights pre-launch for seven-day campaigns or less, Amazon DSP enables brands to maximise impact during these crucial events.
Minimised Delivery Issues
Delivery issues, such as under-pacing, can hinder campaign performance. With pre-flight alerts, brands are equipped to tackle these issues before campaigns go live, ensuring optimal delivery and pacing.
Why Brands Should Take Notice
For brands using Amazon DSP, these enhancements provide a more data-driven and seamless approach to campaign management.
During peak periods, these updates can mean the difference between a successful campaign and one that underperforms. Pre-Flight Recommendations are not just about convenience, they’re about maximising ROI and staying ahead of the competition.
Summary
Amazon DSP’s latest update is a significant step toward smarter, faster, and more efficient advertising. For brands navigating the competitive landscape of e-commerce, especially during high traffic events, this feature simplifies the optimisation process while delivering real, actionable benefits.
By embracing these pre-flight recommendations, brands can unlock greater campaign efficiency, performance improvements, and higher ROI.