Black Friday & Cyber Monday 2024 Are Here

The busiest and most exciting week in e-commerce has arrived, Black Friday and Cyber Monday (BFCM) are officially here! For brands, this week isn’t just about sales; it’s a pivotal moment to capitalise on the holiday rush, deliver incredible deals, and showcase everything that sets them apart in a crowded market. 

At Toucan, we’re thrilled to see the results of our hard work unfold. The surge in sales is already evident! But what makes BFCM truly remarkable isn’t just the immediate revenue, it’s the chance to build something bigger for your brand. 

These shopping events are about more than discounts. They’re an opportunity for brands to demonstrate their value, engage audiences at scale, and stand out with creative and unique offerings. With increased traffic and millions of shoppers actively searching, this is the time to focus on forging connections with new customers. These connections can turn into more than one-time purchases, they can become the foundation for loyalty and long-term success. 

Brands that take full advantage of BFCM aren’t just driving revenue, they’re setting the stage for retention and growth. By delivering standout experiences, addressing customer needs, and offering unbeatable value, brands can turn first-time shoppers into lifelong customers. 

At Toucan, we’re passionate about helping brands not only navigate this crucial week but truly thrive in it. The team have been working relentlessly to ensure our clients are ready to seize the opportunities BFCM presents. From optimised Amazon listings to dynamic ad strategies, everything has been fine-tuned for success. 

This week is about making a lasting impact. We can’t wait to celebrate the incredible results and milestones this BFCM will bring!