Black Friday 2024 on TikTok Shop was Huge

This year’s Black Friday on TikTok Shop proved nothing short of extraordinary, setting new benchmarks for success in the world of social commerce. With a staggering 179% year-on-year revenue growth and a 131% increase in shoppers, TikTok Shop is rewriting the playbook on how we engage with online shopping.  

LIVE Shopping Drives Unprecedented Engagement 
During the Black Friday period (25th November – 2nd December), the UK saw over 6,000 LIVE shopping sessions daily, showcasing the incredible ability of LIVE commerce to captivate audiences and drive sales. Creators and brands came together to deliver authentic, engaging, and interactive shopping experiences, turning deals into must-have moments. 

Empowering Small and Medium-Sized Businesses 

TikTok Shop has become a lifeline for small and medium-sized UK businesses, with 95% of purchases during the event coming from these Sellers. This highlights the platform's commitment to empowering local entrepreneurs and helping them thrive in the competitive online marketplace. 

Content That Converts 

Throughout the week, an impressive 1.6 million shoppable videos from brands and creators brought Black Friday deals to life. These videos did more than showcase products—they transformed shopping into an entertaining and immersive experience that resonated with millions of viewers. 

Stars of Black Friday 2024 

From unforgettable LIVE sessions to record-breaking sales, certain Sellers and products stood out as fan favorites: 

Top Sellers: 

• P Louise (@plmakeupacademy) 

• Made by Mitchell (@madebymitchell) 

• The Beauty Crop (@thebeautycrop) 

• Lookfantastic (@lookfantastic)  

Best-Selling Products Across Categories: 

• Beauty: P. Louise Bad B*tch Energy Lip Duo General: Magcubic Portable Projector 

• Fashion: KatchMe Women's Casual Mid-Rise Wide Leg Stretchy Jeans 

• FMCG: Wellgard Collagen Powder for Skin, Hair & Nails 

• Electronics: "Mom/Dad, I Want to Hear Your Story" Book 

• Home & Living: Dealberry Mystery Mix Up 7-Item Toy Box   

Why Brands Should be on TikTok Shop 

The success of TikTok Shop’s Black Friday campaign highlights several compelling reasons why brands should consider establishing a presence on the platform: 

1. Massive Revenue Growth and Shopper Engagement 

TikTok Shop’s 179% year-on-year revenue growth and 131% increase in shoppers during Black Friday demonstrate the platform’s ability to drive significant sales and reach new customers. Brands have a unique opportunity to tap into this growing, engaged audience, especially during high-traffic periods. 

2. The Power of LIVE Shopping 

With 6,000+ LIVE shopping sessions daily, TikTok Shop proves the effectiveness of interactive shopping experiences. LIVE sessions enable brands to showcase products in real-time, engage directly with their audience, and build trust resulting in higher conversion rates than traditional e-commerce. 

3. Empowering Small and Medium Businesses (SMBs) 

The fact that 95% of purchases came from SMBs underscores TikTok Shop’s accessibility. Brands of any size can thrive, making it an inclusive platform where creativity and engagement are the main drivers of success, not just large advertising budgets. 

4. Content That Converts 

The 1.6 million shoppable videos during Black Friday illustrate how TikTok’s format allows brands to blend entertainment with commerce. Authentic, engaging videos resonate with audiences, creating emotional connections that drive purchasing decisions. 

The Future of Shopping Is Here 

The incredible success of Black Friday 2024 proves that TikTok Shop is not just a shopping platform—it’s a community-driven ecosystem where Sellers, Creators, and consumers come together to redefine commerce. As demand for immersive and interactive shopping experiences grows, TikTok Shop is poised to keep leading the charge with innovation and creativity.