Amazon Spring Deal Days 2025 is Coming
18 Feb 2025
Spring deals is coming on the 25th of March to the 31st of March and it's time to submit your Lightning Deals & Best Deals for the event!
The event runs in the UK, Germany, France, Italy, Spain, Netherlands, Belgium, Poland and Sweden and the inbound deadline is the 7th of March and the submission deadline is the 16th of March.
Amazon are looking for deals with the following:
UK/DE/ES/NL:
At least 15% off Sales History Price.
Must at least match the lowest price of the last 30 Days.
FR/IT/BE/PL/SE:
5% off Sales History Price (Learn more about Amazon Policy on Reference Prices).
For all Marketplaces:
At least 5% off current site price.
Deal Price must be lower than the Was Price (the median price in the past 90 days).
Product must have a minimum 3-star review average, with at least 5 reviews or zero reviews.
As many variations as possible.
New condition.
Images that match the style guide.
Why should you participate in Amazon Spring Deals?
Sales Boost at the end of Q1
Spring is a transitional period between peak shopping seasons (Q4 holidays and summer sales). Running deals helps brands maintain momentum and drive revenue when consumer spending might otherwise slow down.
Clearing Out Inventory
Spring Deals provide an opportunity to sell excess stock from Q4 or move seasonal items before summer collections arrive. This helps with cash flow and avoids long-term storage fees.
Prime Day & Summer Prep
Strong performance during Spring Deals can help brands gather valuable data, test pricing strategies, and build momentum ahead of Prime Day.
Summary
Spring Deals aren’t just about short-term sales, they help brands improve rankings, attract new customers, and gain insights for bigger events like Prime Day. A well-executed deal strategy can have lasting benefits for your brand’s growth on Amazon.
Spring deals is coming on the 25th of March to the 31st of March and it's time to submit your Lightning Deals & Best Deals for the event!
The event runs in the UK, Germany, France, Italy, Spain, Netherlands, Belgium, Poland and Sweden and the inbound deadline is the 7th of March and the submission deadline is the 16th of March.
Amazon are looking for deals with the following:
UK/DE/ES/NL:
At least 15% off Sales History Price.
Must at least match the lowest price of the last 30 Days.
FR/IT/BE/PL/SE:
5% off Sales History Price (Learn more about Amazon Policy on Reference Prices).
For all Marketplaces:
At least 5% off current site price.
Deal Price must be lower than the Was Price (the median price in the past 90 days).
Product must have a minimum 3-star review average, with at least 5 reviews or zero reviews.
As many variations as possible.
New condition.
Images that match the style guide.
Why should you participate in Amazon Spring Deals?
Sales Boost at the end of Q1
Spring is a transitional period between peak shopping seasons (Q4 holidays and summer sales). Running deals helps brands maintain momentum and drive revenue when consumer spending might otherwise slow down.
Clearing Out Inventory
Spring Deals provide an opportunity to sell excess stock from Q4 or move seasonal items before summer collections arrive. This helps with cash flow and avoids long-term storage fees.
Prime Day & Summer Prep
Strong performance during Spring Deals can help brands gather valuable data, test pricing strategies, and build momentum ahead of Prime Day.
Summary
Spring Deals aren’t just about short-term sales, they help brands improve rankings, attract new customers, and gain insights for bigger events like Prime Day. A well-executed deal strategy can have lasting benefits for your brand’s growth on Amazon.
Spring deals is coming on the 25th of March to the 31st of March and it's time to submit your Lightning Deals & Best Deals for the event!
The event runs in the UK, Germany, France, Italy, Spain, Netherlands, Belgium, Poland and Sweden and the inbound deadline is the 7th of March and the submission deadline is the 16th of March.
Amazon are looking for deals with the following:
UK/DE/ES/NL:
At least 15% off Sales History Price.
Must at least match the lowest price of the last 30 Days.
FR/IT/BE/PL/SE:
5% off Sales History Price (Learn more about Amazon Policy on Reference Prices).
For all Marketplaces:
At least 5% off current site price.
Deal Price must be lower than the Was Price (the median price in the past 90 days).
Product must have a minimum 3-star review average, with at least 5 reviews or zero reviews.
As many variations as possible.
New condition.
Images that match the style guide.
Why should you participate in Amazon Spring Deals?
Sales Boost at the end of Q1
Spring is a transitional period between peak shopping seasons (Q4 holidays and summer sales). Running deals helps brands maintain momentum and drive revenue when consumer spending might otherwise slow down.
Clearing Out Inventory
Spring Deals provide an opportunity to sell excess stock from Q4 or move seasonal items before summer collections arrive. This helps with cash flow and avoids long-term storage fees.
Prime Day & Summer Prep
Strong performance during Spring Deals can help brands gather valuable data, test pricing strategies, and build momentum ahead of Prime Day.
Summary
Spring Deals aren’t just about short-term sales, they help brands improve rankings, attract new customers, and gain insights for bigger events like Prime Day. A well-executed deal strategy can have lasting benefits for your brand’s growth on Amazon.