Amazon Prime Day 2025 Just Got Bigger: 4 Day Event
10 Apr 2025
Prime Day just got bigger... again!
Amazon has officially announced that Prime Day is expanding from 2 days to 4 in 2025. That’s double the time for deals, double the visibility – and double the opportunity.
So, what does this mean for brands?
More budget is needed: With the event stretching over 4 days, brands will need to allocate more ad spend to stay competitive and visible throughout. A 2-day budget won't cut it anymore.
Longer exposure = more sales potential: This gives brands an extended runway to drive traffic, test messaging, and maximise conversions.
Inventory and promo planning is critical: With a longer window, brands need to carefully plan stock levels and promotional cadence to avoid burning out early.
Additional Placements: Additional placements will be available for Prime-Exclusive Best & Lightning Deals with 40%+ discounts.
Think marathon, not sprint: It's not just about peaking on Day 1 anymore. Brands need a full-funnel strategy that builds momentum and sustains it over the full 4-day period.
Key Deal Deadlines:
May 5th - Submit Prime Exclusive Discounts (close 6 hours before event ends).
May 23rd - Final day to schedule Best Deals and Lightning Deals.
With more time on the table, there’s now greater potential for sustained visibility and deeper engagement across the funnel. But it also raises the stakes. Brands will need to be smarter with budget planning, creative execution, and promotional timing to stay relevant across the full stretch.
Prime Day just got bigger... again!
Amazon has officially announced that Prime Day is expanding from 2 days to 4 in 2025. That’s double the time for deals, double the visibility – and double the opportunity.
So, what does this mean for brands?
More budget is needed: With the event stretching over 4 days, brands will need to allocate more ad spend to stay competitive and visible throughout. A 2-day budget won't cut it anymore.
Longer exposure = more sales potential: This gives brands an extended runway to drive traffic, test messaging, and maximise conversions.
Inventory and promo planning is critical: With a longer window, brands need to carefully plan stock levels and promotional cadence to avoid burning out early.
Additional Placements: Additional placements will be available for Prime-Exclusive Best & Lightning Deals with 40%+ discounts.
Think marathon, not sprint: It's not just about peaking on Day 1 anymore. Brands need a full-funnel strategy that builds momentum and sustains it over the full 4-day period.
Key Deal Deadlines:
May 5th - Submit Prime Exclusive Discounts (close 6 hours before event ends).
May 23rd - Final day to schedule Best Deals and Lightning Deals.
With more time on the table, there’s now greater potential for sustained visibility and deeper engagement across the funnel. But it also raises the stakes. Brands will need to be smarter with budget planning, creative execution, and promotional timing to stay relevant across the full stretch.
Prime Day just got bigger... again!
Amazon has officially announced that Prime Day is expanding from 2 days to 4 in 2025. That’s double the time for deals, double the visibility – and double the opportunity.
So, what does this mean for brands?
More budget is needed: With the event stretching over 4 days, brands will need to allocate more ad spend to stay competitive and visible throughout. A 2-day budget won't cut it anymore.
Longer exposure = more sales potential: This gives brands an extended runway to drive traffic, test messaging, and maximise conversions.
Inventory and promo planning is critical: With a longer window, brands need to carefully plan stock levels and promotional cadence to avoid burning out early.
Additional Placements: Additional placements will be available for Prime-Exclusive Best & Lightning Deals with 40%+ discounts.
Think marathon, not sprint: It's not just about peaking on Day 1 anymore. Brands need a full-funnel strategy that builds momentum and sustains it over the full 4-day period.
Key Deal Deadlines:
May 5th - Submit Prime Exclusive Discounts (close 6 hours before event ends).
May 23rd - Final day to schedule Best Deals and Lightning Deals.
With more time on the table, there’s now greater potential for sustained visibility and deeper engagement across the funnel. But it also raises the stakes. Brands will need to be smarter with budget planning, creative execution, and promotional timing to stay relevant across the full stretch.