Amazon Marketing Cloud Now Offering a 5 Year Retail Lookback Window
21 Jan 2025
At CES 2025, Amazon Ads unveiled an update to Amazon Marketing Cloud (AMC) which is that brands can now query up to 5 years of purchase signal data, expanding the current 13-month window. This marks a big leap for advertisers aiming to gain deeper insights into customer journeys, long-term value, and seasonal trends.
Key Highlights
1. Customer Lifetime Value (CLV):
AMC now enables a more accurate understanding of CLV, especially for brands with diverse product portfolios. For example, household goods brands can track how cross-category purchases enhance lifetime value over time.
2. New-to-Brand Metrics:
With a longer data window, brands selling long-lifecycle products like laptops can refine strategies for acquiring and retaining customers, leveraging precise insights across multi-year purchase cycles.
3. Seasonal Categories:
Brands in categories like allergy medicines or holiday decor gain access to year-over-year data to better anticipate trends and optimise marketing strategies.
Why This Matters
By broadening the scope of purchase signal data, AMC helps advertisers:
Improve campaign planning and ROI.
Refine audience segmentation for better targeting.
Unlock long-term trends for smarter product portfolio strategies.
Summary
At Toucan, we see this as a massive opportunity for Amazon advertisers. Our experts are ready to help you harness these advanced AMC tools to make data-driven decisions that help and grow your brand on Amazon.
At CES 2025, Amazon Ads unveiled an update to Amazon Marketing Cloud (AMC) which is that brands can now query up to 5 years of purchase signal data, expanding the current 13-month window. This marks a big leap for advertisers aiming to gain deeper insights into customer journeys, long-term value, and seasonal trends.
Key Highlights
1. Customer Lifetime Value (CLV):
AMC now enables a more accurate understanding of CLV, especially for brands with diverse product portfolios. For example, household goods brands can track how cross-category purchases enhance lifetime value over time.
2. New-to-Brand Metrics:
With a longer data window, brands selling long-lifecycle products like laptops can refine strategies for acquiring and retaining customers, leveraging precise insights across multi-year purchase cycles.
3. Seasonal Categories:
Brands in categories like allergy medicines or holiday decor gain access to year-over-year data to better anticipate trends and optimise marketing strategies.
Why This Matters
By broadening the scope of purchase signal data, AMC helps advertisers:
Improve campaign planning and ROI.
Refine audience segmentation for better targeting.
Unlock long-term trends for smarter product portfolio strategies.
Summary
At Toucan, we see this as a massive opportunity for Amazon advertisers. Our experts are ready to help you harness these advanced AMC tools to make data-driven decisions that help and grow your brand on Amazon.
At CES 2025, Amazon Ads unveiled an update to Amazon Marketing Cloud (AMC) which is that brands can now query up to 5 years of purchase signal data, expanding the current 13-month window. This marks a big leap for advertisers aiming to gain deeper insights into customer journeys, long-term value, and seasonal trends.
Key Highlights
1. Customer Lifetime Value (CLV):
AMC now enables a more accurate understanding of CLV, especially for brands with diverse product portfolios. For example, household goods brands can track how cross-category purchases enhance lifetime value over time.
2. New-to-Brand Metrics:
With a longer data window, brands selling long-lifecycle products like laptops can refine strategies for acquiring and retaining customers, leveraging precise insights across multi-year purchase cycles.
3. Seasonal Categories:
Brands in categories like allergy medicines or holiday decor gain access to year-over-year data to better anticipate trends and optimise marketing strategies.
Why This Matters
By broadening the scope of purchase signal data, AMC helps advertisers:
Improve campaign planning and ROI.
Refine audience segmentation for better targeting.
Unlock long-term trends for smarter product portfolio strategies.
Summary
At Toucan, we see this as a massive opportunity for Amazon advertisers. Our experts are ready to help you harness these advanced AMC tools to make data-driven decisions that help and grow your brand on Amazon.