Amazon Marketing Cloud - What you need to know
6 Dec 2023
In today's digital era, data is fundamental for advertisers. Traditionally, web cookies measured cross-channel campaign performance, but recently, browser changes have made this challenging. To tackle this, Amazon introduced the Amazon Marketing Cloud (AMC) in 2021 - a secure, privacy-friendly platform for advertisers.
AMC simplifies analytics across channels, offering insights into customer journeys on and off Amazon. The report blends Amazon Ad Campaign data with advertisers' datasets, presenting a comprehensive view of campaign performance.
AMC aggregates the actions of 100 users, providing advertisers with anonymised data on audience behaviour. As such, brands can gain insight into customers while prioritising privacy.
Beyond its privacy features, AMC provides advertisers with valuable insights into audience behaviour. Advertisers can evaluate the effectiveness of their full-funnel marketing strategies at every stage, including awareness, consideration, and conversion.
Recently AMC integrated with Sponsored Brands, providing advertisers with additional benefits such as audience reach analytics, ad-attributed conversions, and keyword analysis. This integration enhances advertisers' capabilities, allowing them to gain valuable insights into consumer behaviour, optimise campaigns for new-to-brand customers, identify gateway products, and pinpoint top-performing market areas.
AMC's transparent approach also allows for a clear analysis of conversion rates. This enables advertisers to utilise custom attribution models for precise performance insights. With this comprehensive suite advertisers can refine their strategies, optimise efficiency, and minimise ad spending in the highly competitive landscape.
In today's digital era, data is fundamental for advertisers. Traditionally, web cookies measured cross-channel campaign performance, but recently, browser changes have made this challenging. To tackle this, Amazon introduced the Amazon Marketing Cloud (AMC) in 2021 - a secure, privacy-friendly platform for advertisers.
AMC simplifies analytics across channels, offering insights into customer journeys on and off Amazon. The report blends Amazon Ad Campaign data with advertisers' datasets, presenting a comprehensive view of campaign performance.
AMC aggregates the actions of 100 users, providing advertisers with anonymised data on audience behaviour. As such, brands can gain insight into customers while prioritising privacy.
Beyond its privacy features, AMC provides advertisers with valuable insights into audience behaviour. Advertisers can evaluate the effectiveness of their full-funnel marketing strategies at every stage, including awareness, consideration, and conversion.
Recently AMC integrated with Sponsored Brands, providing advertisers with additional benefits such as audience reach analytics, ad-attributed conversions, and keyword analysis. This integration enhances advertisers' capabilities, allowing them to gain valuable insights into consumer behaviour, optimise campaigns for new-to-brand customers, identify gateway products, and pinpoint top-performing market areas.
AMC's transparent approach also allows for a clear analysis of conversion rates. This enables advertisers to utilise custom attribution models for precise performance insights. With this comprehensive suite advertisers can refine their strategies, optimise efficiency, and minimise ad spending in the highly competitive landscape.
In today's digital era, data is fundamental for advertisers. Traditionally, web cookies measured cross-channel campaign performance, but recently, browser changes have made this challenging. To tackle this, Amazon introduced the Amazon Marketing Cloud (AMC) in 2021 - a secure, privacy-friendly platform for advertisers.
AMC simplifies analytics across channels, offering insights into customer journeys on and off Amazon. The report blends Amazon Ad Campaign data with advertisers' datasets, presenting a comprehensive view of campaign performance.
AMC aggregates the actions of 100 users, providing advertisers with anonymised data on audience behaviour. As such, brands can gain insight into customers while prioritising privacy.
Beyond its privacy features, AMC provides advertisers with valuable insights into audience behaviour. Advertisers can evaluate the effectiveness of their full-funnel marketing strategies at every stage, including awareness, consideration, and conversion.
Recently AMC integrated with Sponsored Brands, providing advertisers with additional benefits such as audience reach analytics, ad-attributed conversions, and keyword analysis. This integration enhances advertisers' capabilities, allowing them to gain valuable insights into consumer behaviour, optimise campaigns for new-to-brand customers, identify gateway products, and pinpoint top-performing market areas.
AMC's transparent approach also allows for a clear analysis of conversion rates. This enables advertisers to utilise custom attribution models for precise performance insights. With this comprehensive suite advertisers can refine their strategies, optimise efficiency, and minimise ad spending in the highly competitive landscape.