Amazon LIVE Launches in France
15 Apr 2025
After TikTok Shop launching in France, Amazon LIVE is also set to launch in France in May!
Why should you consider Amazon Live?
Amazon Live provides brands with tools to help engage customers, use popular creators to drive product consideration and discovery through clickable campaigns.
96%: Amazon Live shoppers take actions related to the brands they see while watching. (1)
2 out of 3: Amazon Live shoppers who say they enjoy discovering products online through creators. (2)
76%: direct sales attributed to Amazon Live sponsored broadcasts are first-time brand purchases. (3)
Benefits of Amazon Live
Inspire & Inform: The "exhibit" format allows customers to visualise products in real life and allows brands to showcase product benefits and use cases. Customers can ask questions live, while brands can offer exclusive offers and rewards.
Content Partnerships: Enlist media personalities, celebrity influencers, and Amazon Live hosts to authentically tell your brand story & expand your reach on social media. Consumers buy from well-known faces when they endorse products.
Launch your brand with Amazon Live
92% of Amazon Live shoppers surveyed have discovered a new product while watching an Amazon Live broadcast. (4)
Where can your Amazon Live content be streamed?
Integrate Amazon Live into your marketing strategy to strategically drive clickable campaigns across multiple interactions, including Amazon Brand Stores, Prime Video, Fire TV and Amazon.com/live.
The Rise of LIVE Shopping
The rise of live shopping is reshaping how consumers discover and engage with products online, and both TikTok and Amazon are leading the charge in Europe. Following TikTok Shop’s launch in France, Amazon is now bringing its own livestream commerce platform, Amazon Live to the French market in May.
This move signals a broader shift towards immersive, interactive shopping experiences powered by creators and real-time engagement. With 96% of Amazon Live viewers taking brand-related actions and 76% of sales from sponsored streams being first-time purchases, the potential for discovery and conversion is massive.
Amazon Live allows brands to showcase their products in a dynamic, real-world format, engage with shoppers through Q&As, and leverage popular influencers or ambassadors to drive credibility and reach. As livestream commerce continues to grow, integrating Amazon Live into a wider marketing strategy alongside placements on platforms like Prime Video and Fire TV offers a powerful way to inspire customers and boost sales in an increasingly creator-driven economy.
Sources:
(1,2,4) Kantar, United States, January 2023
(3) Amazon Live internal data, United States, 2022
After TikTok Shop launching in France, Amazon LIVE is also set to launch in France in May!
Why should you consider Amazon Live?
Amazon Live provides brands with tools to help engage customers, use popular creators to drive product consideration and discovery through clickable campaigns.
96%: Amazon Live shoppers take actions related to the brands they see while watching. (1)
2 out of 3: Amazon Live shoppers who say they enjoy discovering products online through creators. (2)
76%: direct sales attributed to Amazon Live sponsored broadcasts are first-time brand purchases. (3)
Benefits of Amazon Live
Inspire & Inform: The "exhibit" format allows customers to visualise products in real life and allows brands to showcase product benefits and use cases. Customers can ask questions live, while brands can offer exclusive offers and rewards.
Content Partnerships: Enlist media personalities, celebrity influencers, and Amazon Live hosts to authentically tell your brand story & expand your reach on social media. Consumers buy from well-known faces when they endorse products.
Launch your brand with Amazon Live
92% of Amazon Live shoppers surveyed have discovered a new product while watching an Amazon Live broadcast. (4)
Where can your Amazon Live content be streamed?
Integrate Amazon Live into your marketing strategy to strategically drive clickable campaigns across multiple interactions, including Amazon Brand Stores, Prime Video, Fire TV and Amazon.com/live.
The Rise of LIVE Shopping
The rise of live shopping is reshaping how consumers discover and engage with products online, and both TikTok and Amazon are leading the charge in Europe. Following TikTok Shop’s launch in France, Amazon is now bringing its own livestream commerce platform, Amazon Live to the French market in May.
This move signals a broader shift towards immersive, interactive shopping experiences powered by creators and real-time engagement. With 96% of Amazon Live viewers taking brand-related actions and 76% of sales from sponsored streams being first-time purchases, the potential for discovery and conversion is massive.
Amazon Live allows brands to showcase their products in a dynamic, real-world format, engage with shoppers through Q&As, and leverage popular influencers or ambassadors to drive credibility and reach. As livestream commerce continues to grow, integrating Amazon Live into a wider marketing strategy alongside placements on platforms like Prime Video and Fire TV offers a powerful way to inspire customers and boost sales in an increasingly creator-driven economy.
Sources:
(1,2,4) Kantar, United States, January 2023
(3) Amazon Live internal data, United States, 2022
After TikTok Shop launching in France, Amazon LIVE is also set to launch in France in May!
Why should you consider Amazon Live?
Amazon Live provides brands with tools to help engage customers, use popular creators to drive product consideration and discovery through clickable campaigns.
96%: Amazon Live shoppers take actions related to the brands they see while watching. (1)
2 out of 3: Amazon Live shoppers who say they enjoy discovering products online through creators. (2)
76%: direct sales attributed to Amazon Live sponsored broadcasts are first-time brand purchases. (3)
Benefits of Amazon Live
Inspire & Inform: The "exhibit" format allows customers to visualise products in real life and allows brands to showcase product benefits and use cases. Customers can ask questions live, while brands can offer exclusive offers and rewards.
Content Partnerships: Enlist media personalities, celebrity influencers, and Amazon Live hosts to authentically tell your brand story & expand your reach on social media. Consumers buy from well-known faces when they endorse products.
Launch your brand with Amazon Live
92% of Amazon Live shoppers surveyed have discovered a new product while watching an Amazon Live broadcast. (4)
Where can your Amazon Live content be streamed?
Integrate Amazon Live into your marketing strategy to strategically drive clickable campaigns across multiple interactions, including Amazon Brand Stores, Prime Video, Fire TV and Amazon.com/live.
The Rise of LIVE Shopping
The rise of live shopping is reshaping how consumers discover and engage with products online, and both TikTok and Amazon are leading the charge in Europe. Following TikTok Shop’s launch in France, Amazon is now bringing its own livestream commerce platform, Amazon Live to the French market in May.
This move signals a broader shift towards immersive, interactive shopping experiences powered by creators and real-time engagement. With 96% of Amazon Live viewers taking brand-related actions and 76% of sales from sponsored streams being first-time purchases, the potential for discovery and conversion is massive.
Amazon Live allows brands to showcase their products in a dynamic, real-world format, engage with shoppers through Q&As, and leverage popular influencers or ambassadors to drive credibility and reach. As livestream commerce continues to grow, integrating Amazon Live into a wider marketing strategy alongside placements on platforms like Prime Video and Fire TV offers a powerful way to inspire customers and boost sales in an increasingly creator-driven economy.
Sources:
(1,2,4) Kantar, United States, January 2023
(3) Amazon Live internal data, United States, 2022