Amazon Launches Sponsored Products across Retailers in Beta
27 Jan 2025
Amazon unveiled an exciting new beta for its advertising platform: Cross Retailer Sponsored Products.
This update allows brands to promote their products not just on Amazon but across a network of partner retailers in the US. It’s a game-changer for advertisers looking to amplify their brand awareness and extend their reach beyond Amazon’s marketplace.
Why This Matters
For brands, this new feature is massive. Advertisers can now take advantage of Amazon’s robust Sponsored Products platform to display their ads across multiple retail sites. This opens doors to enhanced visibility and potentially broader audience engagement, all while maintaining control over their campaigns from within Amazon's ecosystem.
Key Benefits:
Broader Reach: Your products can now be seen across various retailers, boosting brand awareness.
Potential for Growth: This could set the stage for even more innovation in the advertising space.
How does it work?
You select the retailer and products you want to advertise during the campaign setup, and ads are served within the retailer’s website or app. The advertised products are from the retailer's catalogue and do not have to be sold on Amazon. Retailers control how the ads appear, native to their shopping experience. Shoppers complete their purchase on the retail site or app.
What We Don’t Know Yet
Like any beta, there are still questions Amazon needs to address before this feature becomes a mainstay:
How expansive will this network become?
Will these sales count as retailer sales or Amazon sales in reporting?
What’s Next?
While we don’t have all the answers yet, the potential of this beta is enormous. If Amazon continues to develop its network of retail partners and refines the user experience, this could completely transform the advertising landscape.
For advertisers, this is the perfect time to watch how this beta evolves. As more details emerge, it may be time to rethink ad strategies and explore how cross retailer Sponsored Products can fit into your marketing mix.
Amazon unveiled an exciting new beta for its advertising platform: Cross Retailer Sponsored Products.
This update allows brands to promote their products not just on Amazon but across a network of partner retailers in the US. It’s a game-changer for advertisers looking to amplify their brand awareness and extend their reach beyond Amazon’s marketplace.
Why This Matters
For brands, this new feature is massive. Advertisers can now take advantage of Amazon’s robust Sponsored Products platform to display their ads across multiple retail sites. This opens doors to enhanced visibility and potentially broader audience engagement, all while maintaining control over their campaigns from within Amazon's ecosystem.
Key Benefits:
Broader Reach: Your products can now be seen across various retailers, boosting brand awareness.
Potential for Growth: This could set the stage for even more innovation in the advertising space.
How does it work?
You select the retailer and products you want to advertise during the campaign setup, and ads are served within the retailer’s website or app. The advertised products are from the retailer's catalogue and do not have to be sold on Amazon. Retailers control how the ads appear, native to their shopping experience. Shoppers complete their purchase on the retail site or app.
What We Don’t Know Yet
Like any beta, there are still questions Amazon needs to address before this feature becomes a mainstay:
How expansive will this network become?
Will these sales count as retailer sales or Amazon sales in reporting?
What’s Next?
While we don’t have all the answers yet, the potential of this beta is enormous. If Amazon continues to develop its network of retail partners and refines the user experience, this could completely transform the advertising landscape.
For advertisers, this is the perfect time to watch how this beta evolves. As more details emerge, it may be time to rethink ad strategies and explore how cross retailer Sponsored Products can fit into your marketing mix.
Amazon unveiled an exciting new beta for its advertising platform: Cross Retailer Sponsored Products.
This update allows brands to promote their products not just on Amazon but across a network of partner retailers in the US. It’s a game-changer for advertisers looking to amplify their brand awareness and extend their reach beyond Amazon’s marketplace.
Why This Matters
For brands, this new feature is massive. Advertisers can now take advantage of Amazon’s robust Sponsored Products platform to display their ads across multiple retail sites. This opens doors to enhanced visibility and potentially broader audience engagement, all while maintaining control over their campaigns from within Amazon's ecosystem.
Key Benefits:
Broader Reach: Your products can now be seen across various retailers, boosting brand awareness.
Potential for Growth: This could set the stage for even more innovation in the advertising space.
How does it work?
You select the retailer and products you want to advertise during the campaign setup, and ads are served within the retailer’s website or app. The advertised products are from the retailer's catalogue and do not have to be sold on Amazon. Retailers control how the ads appear, native to their shopping experience. Shoppers complete their purchase on the retail site or app.
What We Don’t Know Yet
Like any beta, there are still questions Amazon needs to address before this feature becomes a mainstay:
How expansive will this network become?
Will these sales count as retailer sales or Amazon sales in reporting?
What’s Next?
While we don’t have all the answers yet, the potential of this beta is enormous. If Amazon continues to develop its network of retail partners and refines the user experience, this could completely transform the advertising landscape.
For advertisers, this is the perfect time to watch how this beta evolves. As more details emerge, it may be time to rethink ad strategies and explore how cross retailer Sponsored Products can fit into your marketing mix.